Throughout this case study I will be referencing back to the SmoothPay Company, which is an online platform that allows merchants to collaborate and use the mobile payments methods. In this paper I will be answer several different questions that relates to how the company functions, uses strategic values and connect Information Systems to the whole operation. This paper will focuses on four major parts that are: Mobile payments, Enterprise strategy, Market positing, and Future recommendations.
Mobile Payment
1. Mobile payment is a mobile transaction made or received with a mobile phone at a point of sale. In other words, mobile payments are regulated, secure, fast, and convenient transactions that take place digitally through your mobile device. It requires that each customer carry an electronic wallet that has a secure code to allow the transaction to take place. Throughout the years the mobile payment industry had evolved dramatically, it all started by “David Chaum, an …show more content…
One of the main challenges is that the competition is fierce. SmoothPay is only one of the mobile payment applications in the market. Other applications that offer the same service in the coffee industry is WeChat pay with fierce competition with SmoothPay. A real world example would be the app implemented by Starbucks, where customers are able to order and pay for their coffee ahead of time to avoid queues using the mobile payment transactions. However, their rival, Costa Coffee, only allows payments to be done on sight using cash only when Starbucks first introduced mobile payments. For customers to use Starbuck over Costa Coffee innovation should be involved to attract customers by incrementing orders that are customized to the customer’s preference beforehand, while using mobile payments where the user does not need to stand in long lines to get a specific order that is not on the
Mobile Payment
1. Mobile payment is a mobile transaction made or received with a mobile phone at a point of sale. In other words, mobile payments are regulated, secure, fast, and convenient transactions that take place digitally through your mobile device. It requires that each customer carry an electronic wallet that has a secure code to allow the transaction to take place. Throughout the years the mobile payment industry had evolved dramatically, it all started by “David Chaum, an …show more content…
One of the main challenges is that the competition is fierce. SmoothPay is only one of the mobile payment applications in the market. Other applications that offer the same service in the coffee industry is WeChat pay with fierce competition with SmoothPay. A real world example would be the app implemented by Starbucks, where customers are able to order and pay for their coffee ahead of time to avoid queues using the mobile payment transactions. However, their rival, Costa Coffee, only allows payments to be done on sight using cash only when Starbucks first introduced mobile payments. For customers to use Starbuck over Costa Coffee innovation should be involved to attract customers by incrementing orders that are customized to the customer’s preference beforehand, while using mobile payments where the user does not need to stand in long lines to get a specific order that is not on the