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Smoking Cessation: A Campaign Analysis

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The aim of this essay is to provide an example of a health message in the media related to smoking cessation. The health campaign discussed is Centers for Disease Control and Prevention’s (CDC) Tips from Former Smokers campaign, which resulted in over 1.6 million quit attempts and over 100,000 successful attempts of smoking cessation that lasted at least six months . The CDC’s TIPs graphic campaign utilized ads that were equally effective across different segments of the population, having broad impact and appeal .

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