Smoke Hang Advertisement Analysis

Smoke Hang Laini Taylor who is the bestselling novelist and an American author is known for her fantasy genres wrote, “Once upon a time, an angel lay dying in the mist and a devil knelt over him and smiled” (Daughter of Smoke and Bone). Hell is empty, and all the devils are here to lead human beings to commit mistakes in their lives. The National Anti-drug Agency showed a particular advertisement of a smoking man hangs himself in the invisible gallows with a dark background full of cracks. The advertisement of Smoke Hang appealed for the public to prevent smoking cigarette and to remain healthy. The Smoke Hang advertisement was successful because it is including three basics ethos, logos, and pathos. When we look at any of the advertisements …show more content…
The NAA claims that their “vision is to create an organization, nationally and internationally in the field of drugs, promoting a coherent system of support and prevent smoking” (Agentia Nationala Antidrog). For example, in the visual “It’s called suicide because it’s your choice” the caption has a powerful meaning, it is harsh but true. Showing that smoking a cigarette is itself a suicide because it’s our “choice”. Thus advertisement leads to discuss death, no matter which way we die, it is still the same. The visual shows a man in a gloomy room flowing up into the air with his last cigarette. The smoke of the cigarettes exemplifies his soul as his face upon the sky and the chair is the cigarette, it looks like the death penalty. The shadows are shown like the angel of death has come to take his soul. As a result, his body is shaking and petrified of meeting death. Moreover, the cracks on the attic represent his blood-vessels and it looks like his lungs and heart are about to explode because of the chemicals that entered his body. The carpet which is dark green colored with white flowers is like a misty forest and the sunlight passing through the trees and the leaves are beautiful colors. However, that have been destroyed by his mistakes so he decides to suicide before someone takes his life. Despite all the darkness, there is a note beside the window pane, the sunlight shining …show more content…
Otherwise, trying to kill himself just to be free from this unfair life and even if he seek something new, it doesn’t work at all. Life is just like a rose dying of hydration who needs a little more of water to make it through. Moreover, people should never sell themselves shortly because of things they have been through, each one of us could be playing an important key role in someone’s life. The visual of the advertisement has a creepy side of giving up in his life. However, there is a light from the window pane is like a helping hand to grip him from falling into the darkness. The lights showed that he can fly higher without fear even when he trapped in darkness because any kind of scares is beautiful like a sun that can cure and light everyone