Smithsonian Magazine Ad Analysis

In the June 2015 Smithsonian magazine, there is an ad for the Huntsman Cancer Institute. The organization is devoted to educating, treating, and researching cancer. One finding that they have found. is that all cancers are genetic base They are striving to prevent cancer before it starts. The ad looks professionally made and an excellent representation of the Huntsman Cancer Organization. It has a great deal logos and ethos, but only a small amount of pathos.
The primary audience is toward influential thinkers. They are the scientist, doctors, and other jobs. Smithsonian offers a variety of subjects throughout the year. The want to expand their learning subject and become more and more respected. The Huntsman Cancer Institute is a respected institution and will want intelligent readers to help the cause. The primary audience tends to have money or may have expertise in subjects related to cancer. The ad was placed in the right magazine to attract the appropriate audience.
The ad uses different font size and color to attract readers attention . They catch the reader's attention with a question. "How you make cancer a thing of the past? Use the past." They emphasize words of importance ,such as …show more content…
They make the ad appear professional because of the magazines credibility and the audiences credibility. They also have the logo of the Huntsman Cancer Institute. This shows that the institution is credible and can be trusted and is real. Another element that might impress the readers is that they include a link to their website. The website is an organization and isn’t for profit. The Huntsman Cancer Institute is relying on donations to research the causes and prevention of cancer. This will encourage the audience to donate and learn more about the organization. The ad does an excellent job at ethos. The ad includes the slogan, changing the DNA of cancer care. They are concerned and are trying to solve