Products and Services According to Datamonitor (2011), Apple, Inc. is not only a major player in the personal computer industry, but operates other products and services too that range from portable digital music players, mobile device services, software services, and a host of operating systems among many others as listed below.
Product Type Series
Computers iMac, eMac, Mac mini, Power Mac, Xserve RAID, Mac
Pro, iBook , MacBook, MacBook Pro, MacBook air
Digital and Music iPod, iPod mini, iPod nano, iPod Shuffle, Apple TV, iPod classic, iPod touch, iPad
Mobile Phones iPhone, iPhone 3GS, iPhone 4, iPhone 4s.
Applications iLife, iWork, QuickTime 7, AppleWorks, Aperture, Final Cut Studio, Final Cut Server, Final Cut, Express HD, Logic Studio, …show more content…
has got close to 300 retail stores which serve to accord it high visibility in terms of sales. Aside from its own retail chain of stores, Apple, Inc. has employed the services of close 3000 genuine reseller of their products worldwide. Moreover, the organization has in its arsenal 320 large-scale distribution divisions that serve to move high traffic of products across its market. Internationally, and in relation to online sakes and marketing, Apple, Inc. operates online stores in close to 40 stores which serves to increase not only customer service relationship, but also brand visibility. The following indicates Apple, Inc.’s two major distribution channels: APPLE – WHOLESALE – RETAIL – CUSTOMER, and APPLE – CUSTOMER. In the first channel, Apple depends on its supply chain relations to effectively get its products to its customers. This is the dominant channel as evident in the organization, and has been its core driver in its international supply chain. In the second distribution channel, the customers directly buy at Apple, Inc.’s stores which are scattered across the globe. This channel is mostly relevant to the company for point of sales such as those experienced during product launches where customers line-up at designated points of sale …show more content…
In this respect, Apple, Inc. therefore faces enormous risks that are compounded with increased competition from domestic firms who can now take advantage of this new law. Additionally, and as it pertains to legislation, China is well known for not properly enforcing anti-piracy laws to protect intellectual property rights. In this regard, Apple may have to accept liability in the sense that its designs might fall prey to imitation as is the norm in China. The overall outcome of these two political external factors on Apple, Inc. is obviously a reduced performance in terms of sales from
Product Type Series
Computers iMac, eMac, Mac mini, Power Mac, Xserve RAID, Mac
Pro, iBook , MacBook, MacBook Pro, MacBook air
Digital and Music iPod, iPod mini, iPod nano, iPod Shuffle, Apple TV, iPod classic, iPod touch, iPad
Mobile Phones iPhone, iPhone 3GS, iPhone 4, iPhone 4s.
Applications iLife, iWork, QuickTime 7, AppleWorks, Aperture, Final Cut Studio, Final Cut Server, Final Cut, Express HD, Logic Studio, …show more content…
has got close to 300 retail stores which serve to accord it high visibility in terms of sales. Aside from its own retail chain of stores, Apple, Inc. has employed the services of close 3000 genuine reseller of their products worldwide. Moreover, the organization has in its arsenal 320 large-scale distribution divisions that serve to move high traffic of products across its market. Internationally, and in relation to online sakes and marketing, Apple, Inc. operates online stores in close to 40 stores which serves to increase not only customer service relationship, but also brand visibility. The following indicates Apple, Inc.’s two major distribution channels: APPLE – WHOLESALE – RETAIL – CUSTOMER, and APPLE – CUSTOMER. In the first channel, Apple depends on its supply chain relations to effectively get its products to its customers. This is the dominant channel as evident in the organization, and has been its core driver in its international supply chain. In the second distribution channel, the customers directly buy at Apple, Inc.’s stores which are scattered across the globe. This channel is mostly relevant to the company for point of sales such as those experienced during product launches where customers line-up at designated points of sale …show more content…
In this respect, Apple, Inc. therefore faces enormous risks that are compounded with increased competition from domestic firms who can now take advantage of this new law. Additionally, and as it pertains to legislation, China is well known for not properly enforcing anti-piracy laws to protect intellectual property rights. In this regard, Apple may have to accept liability in the sense that its designs might fall prey to imitation as is the norm in China. The overall outcome of these two political external factors on Apple, Inc. is obviously a reduced performance in terms of sales from