The Apple iPhone was first announced in January of 2007, and released in June of that same year. The first iPhone worked specifically with AT&T network and was a drastic change from the stylus style system that most phones due to being the first phone to use a touch screen. The first iPhone was the beginning of a revolution that lead to the smartphones we currently favor. The iPhone 3G, 3GS, 4, 4S, 5, 5C, 5S, 6, 6S, 6+, 6+s, 7, and 7+ were soon to follow with a new update to the iPhone each year. There are two brands that currently rule the smartphone market: the Apple iPhones, and Samsung Android phones. The two brands make up a majority of the cellphone market and both have a very dedicated consumer base. Samsung is currently leading the
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The first benefit of the iPhone is that it’s user friendly, and consistent amongst each update. Second, app exclusivity is high with iPhones. Although Samsungs Androids have apps themselves, there is a portion of apps that are exclusive to the iPhone and unavailable for Android users. Third, Apple allows integration throughout all of their devices which is unique to Apple. The iPhone, iPad, MacBook, and Apple Watch all work with one another which is a selling point for students and professionals who need their work on hand at all times. Fourth, iPhones are consistently upgrading their operating systems to make sure everything is working to it’s full capacity. And the final reason, Apple has its own independent stores that are easily located unlike Samsung. Within these stores is the Genius Bar which is Apples repair team. So in turn, iPhones consumers don’t have to wait on the phone to try to resolve a problem and can walk right in to speak to someone directly that is present to see their phones and examine possible issues. There are multiple benefits that are achieved by owning an iPhone. On Maslow 's Hierarchy of Needs the iPhone falls under both esteem and love and belonging. For many of iPhones users the iPhone itself is a status symbol, having an iPhone (or even better, the latest release of the iPhone) is something that can drastically build up their self esteem much like Nike. Beyond esteem the iPhone …show more content…
Each new iPhone model has its own press meeting that is broadcast throughout the nation and is built up for weeks. Apple makes this event significant by not releasing any details of the new iPhone until the press meeting itself, there will be buzz generated prior to the meeting due to “rumors” about the updates. Immediately after the press meeting itself Apple showcases the date of the new iPhone release, allows pre-orders, and releases ads. Another big promotion piece for the iPhone and Apple is the actual Apple locations themselves. Within these stores each phone is showcased in each color and size. This tactic is effective because consumers trust that the iPhone is well built and trustworthy due to the fact that they have the ability to go in and use it to see how it functions and works prior to committing. Product features are another marketing tactic Apple uses with its iPhones. IPhones offer multiple things that other phones don’t have which sets them apart and they advertise according to these things. For instance, iPhones are the first phones to remove their headphone jacks or have pressure sensing
The first benefit of the iPhone is that it’s user friendly, and consistent amongst each update. Second, app exclusivity is high with iPhones. Although Samsungs Androids have apps themselves, there is a portion of apps that are exclusive to the iPhone and unavailable for Android users. Third, Apple allows integration throughout all of their devices which is unique to Apple. The iPhone, iPad, MacBook, and Apple Watch all work with one another which is a selling point for students and professionals who need their work on hand at all times. Fourth, iPhones are consistently upgrading their operating systems to make sure everything is working to it’s full capacity. And the final reason, Apple has its own independent stores that are easily located unlike Samsung. Within these stores is the Genius Bar which is Apples repair team. So in turn, iPhones consumers don’t have to wait on the phone to try to resolve a problem and can walk right in to speak to someone directly that is present to see their phones and examine possible issues. There are multiple benefits that are achieved by owning an iPhone. On Maslow 's Hierarchy of Needs the iPhone falls under both esteem and love and belonging. For many of iPhones users the iPhone itself is a status symbol, having an iPhone (or even better, the latest release of the iPhone) is something that can drastically build up their self esteem much like Nike. Beyond esteem the iPhone …show more content…
Each new iPhone model has its own press meeting that is broadcast throughout the nation and is built up for weeks. Apple makes this event significant by not releasing any details of the new iPhone until the press meeting itself, there will be buzz generated prior to the meeting due to “rumors” about the updates. Immediately after the press meeting itself Apple showcases the date of the new iPhone release, allows pre-orders, and releases ads. Another big promotion piece for the iPhone and Apple is the actual Apple locations themselves. Within these stores each phone is showcased in each color and size. This tactic is effective because consumers trust that the iPhone is well built and trustworthy due to the fact that they have the ability to go in and use it to see how it functions and works prior to committing. Product features are another marketing tactic Apple uses with its iPhones. IPhones offer multiple things that other phones don’t have which sets them apart and they advertise according to these things. For instance, iPhones are the first phones to remove their headphone jacks or have pressure sensing