Smart Watch Case Study

Great Essays
SmartTech Ltd

Company Background –
SmartTech Ltd, established in 2009, is one of the fastest growing mobile handset companies in India SmartTech Ltd is a multi-faceted group ushering the digital revolution with imaginative products and innovative technology. Since entering the handset market through the entry level segment, its progress has been swift and persistent. It has demonstrated rapid and robust expansion since its inception, showing profitability and growing sales since the first year of operations. With its penchant for constant innovation and invaluable asset of more than 1000 employees, SmartTech Ltd has established itself as a trusted name in the industry today. The Brand portfolio consists of mobile phones as well as associated
…show more content…
They can be compared to wearable computers. Many smartwatches run mobile apps, while a smaller number of models run a mobile operating system and function as portable media players, offering playback of FM radio, audio, and video files to the user via a Bluetooth headset. Some smartwatches models, also called watch phones, feature full mobile phone capability, and can make or answer phone calls
In keeping with its trend of bringing technological advanced devices within the reach of the common man in India, SmartTech Ltd is proposing to launch a Smart Watch.
How it
…show more content…
The device gives remote access for the paired smartphone for functionalities, music streaming, and notification alert for social applications, gaming, and host of other features.
Why smart watch
• The news about Apple watch has taken excitement surrounding wearable technology to fever pitch in the consumer electronics market.
• But Apple Watch is just one of the latest and most high-profile products in the growing smart watch category – with others, from Samsung to Sony, already having the product out. But how affordable and convenient is this to the vast majority of Indians.
• Many of these new models work by simply limiting smartphone capacity to a much smaller form factor. As the display for text messages, emails and other notifications cannot be fully wrapped around the wrist, what can actually be delivered by these smaller, rigid screens is limited. It seems therefore that smart watches are not offering an accurate picture of the true potential of this emerging market. Nevertheless, these latest developments in consumer electronics hint at the huge market opportunities for truly wearable devices – a set of technologies that is closer to market than some may realize.

Related Documents

  • Decent Essays

    Fitbit Research Paper

    • 189 Words
    • 1 Pages

    Fitbit wearable devices helps in monitoring heart rate and calorie count. A HR sensor and a calorie counter are interfaced into a LCD display, that helps user track his motion throughout the day. The data on the Fitbit is automatically transferred onto a Smartphone. Fitbit is a super easy wearable device. It is very light and comfortable.…

    • 189 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Such as how you can use it for many things that you can use an apple watch for. If you’re off your bike, you can use the watch to tell time, and to call and text. Also when on the bike, after you ride the watch will inform you of how long you rode, and what your highest rpm was. Also the Dirt watch will be able to tell you what your heart rate was the whole time that you were riding. The Dirt watch is waterproof, so those days that you are having to ride in mud, the dirt watches’ insides stay nice and dry.…

    • 561 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Technology has evolved tremendously in the last decade. It should be a good thing, right? We have the power to perform some of the simplest tasks in the palm of our hand. Having the functions similarly of a computer is what we call a smartphone. However, there are various controversy that debate whether this tech device has impacted us in a positive or negative manner.…

    • 704 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    2. Many people have been having their keen eyes on this new gadget, the Apple Watch. This new gadget can do ten times more than a normal watch. The Apple Watch is priced at $300 because of its advanced technological built. It can track health activity, can make retail payments, communicate with friends, and it can run a wide range of marvelous apps.…

    • 224 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Xbox One Essay

    • 435 Words
    • 2 Pages

    The watch itself was supposed to be a catalyst for innovation in the mobile gaming market. While this has become partly true, developers have yet to find many experiences that integrate well into a player;s life. The possibility is there, but it's far from a Xbox One. 3. NEW MARKETS ARE HARD TO JUDGE…

    • 435 Words
    • 2 Pages
    Improved Essays
  • Improved Essays

    Technology seems to be on a never ending cycle, changing day to day. Flip-phone to iPhone, Computer to Laptop; the uses of continuous products enhance the way life transitions. Females have taken the opportunity to get involved in the movement, such as for the uses of protection, organization, and connection. The newer smart phones have emergency service features such as police, fire and rescue, and EMS which help with being safer and ensure that it is easy to continue without a disruption in life.…

    • 591 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    Predicting trends in technology is notoriously difficult; often, the expected technological innovations never materialize (such as flying cars), while others take radically different forms (such as the smartphone). In looking at the current trends, and where technology will be five years out, two in particular stand out as being especially interesting. First, in the last several years, many technology companies have entered the wearable technology space. Such technology includes everything from smart-watches to Google Glass to patches that inject medicine when needed. Much of the focus of wearable technology today is in the health and fitness sector, with products such as the Fit Bit that monitor various aspects of one’s health.…

    • 970 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Apple vs. Android If you’ve ever had any doubts regarding the demand for smart phones, research done by IDC states that the global smart phone market has topped 1 billion shipments, covering about one seventh of the world’s population, a new milestone. Most everyone can agree that smart phones are a familiar way of life, but the big debate is whether a user’s best option is to pick out an Apple or Android device. While both Android and Apple dish out portable technology that keeps us connected, they go about it in contrasting ways.…

    • 731 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    All day tracking capabilities helps create, manage and accomplish personal goals. This product is not only for those interested in health and fitness but also for progressive people driven by design. Innovator and Early adopters will gravitate towards the wearable technologies appearances and relish the products proficiencies. The watch will make anyone proud to be an Apple user. Innovative materials that provide durability in lightweight finishes coupled with relevant technology sets Apple sport watch apart from market…

    • 1687 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Smartwatch Case Study

    • 1587 Words
    • 7 Pages

    Question 2 With the introduction of smartwatches, consumers now have an additional choice when it comes to buying watches. However, not everybody will actually want to buy a smartwatch. The consumer’s eventual purchase decision is influenced by a combination of factors which will lead to the development of brand and product preferences (Rani, 2014). One main factor that may have a significant influence on a consumer’s decision to purchase anything is his reference groups.…

    • 1587 Words
    • 7 Pages
    Improved Essays
  • Superior Essays

    Apple's The Apple Watch

    • 1423 Words
    • 6 Pages

    It is installed in many devices like computers, laptops and routers. Without this chipset, a device will be unable to connect wirelessly to any wireless device. When installed into the watch, it will allow it to connect to WI-FI network on its own without being paired with the iPhone. This new addition is highly useful since it will make the watch more than just a user interface for the iPhone. It will allow the user to connect to any WIFI network available in their area and ultimately most of its functions and applications will be easily accessible.…

    • 1423 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    Customers know CITIZEN watches cater to everyone as their mission is to serve all citizens in the world. Smart watch cater more for youngsters but there is still a pool of buyer who will buy CITIZEN watches as they are buying a brand that they know for long and think is better. Secondly, the design of smart watches might not cater to all kinds of events or occasions but traditional watch brings out the elegance when you wore it and is suitable for special…

    • 1006 Words
    • 5 Pages
    Improved Essays
  • Great Essays

    Introduction In the modern world, the word “smart” is used everywhere from homes, to the schools, hospitals, market and businesses-to mention but just a few. Generally, people have come to love the word smart and want to be smart or even have smart items with them. Parents would want their children to be smart; people want to buy smart products like the Smartphone. The reality is that, you cannot avoid smart products in the modern world.…

    • 977 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    5 Coolest Bluetooth Gadgets necessary in a Man’s Tech-Savvy World Smartphones are becoming more and more prevalent in today’s time and so are the state laws banning handheld cellphones in the car or while you are driving. That’s where Bluetooth comes in. This hands-free companion, allows you to talk on your cell phones and that to a safer conversation while driving or any other time where you require your hands to be free. Talking about the features the Bluetooth devices have significantly got better than ever, with its improved designs, better battery life, strong performance, these are definitely those features that you wouldn’t have found in any Bluetooth device a year ago. Now for them who would need a clearer picture of what Bluetooth’s…

    • 1177 Words
    • 5 Pages
    Improved Essays
  • Superior Essays

    Over the course of human history, we have always done business of one kind or another. From transactions in the market, to transactions in the stock exchange; business is everywhere. Business is simply the means of exchange, between two or more people. The only thing that is changed about business is how we communicate with others: the tools we use to control these same transactions. In the past we have had various ways to communicate, such as: in person conversations, letters, telegrams, telephones, email, etc.…

    • 1125 Words
    • 5 Pages
    Superior Essays