1. Introduction
Geoffrey B Small is a pioneer in avant-garde fashion design and making clothes by hand. Recently he has become an activist for environmental causes and civil right causes. He is the first avant-garde designer from America to show in Paris. Geoffrey thinks that it is more imperative to concentrate on incredible item and extraordinary service, value to the client, and communicating with the client genuinely. The content that I am going to write in this report is about the issue that has presented by Geoffrey's Company, the solution that he used to solve the issue, and the solution that I recommend in the role of marketer.
2. Body
The issue that has been presented in the video is about the nature of consumer behavior and beliefs …show more content…
In solving the issue, Geoffrey B Small Company are also care about the environment and trying to do some changes to the environment on their product. They not only sale their product to their customer but they also provides goods with best quality to them. But the custom and other competitor also trying to do in this way which it best fit to the customer personal and individual needs and it can be easily made by machine. The customers will clearly see the goods which made by Geoffrey are different because durability, quality, and value are the best and most importantly they care about environmental and they merge their product with that idea as well. The company also reaches their organization goal and objectives which it plays an important role in the community and it will attract customers which have the same interest as …show more content…
In Geoffrey perspectives, he implements the marketing concept by creating clothing that satisfies his customers desire to have long-living clothing from a company that is driven to protect the environment and civil rights. From the Geoffrey case, the marketers can learn that they cannot concerned only to the how to sale the product, but to the how to create value to the customers and make them loyal to the
Geoffrey B Small is a pioneer in avant-garde fashion design and making clothes by hand. Recently he has become an activist for environmental causes and civil right causes. He is the first avant-garde designer from America to show in Paris. Geoffrey thinks that it is more imperative to concentrate on incredible item and extraordinary service, value to the client, and communicating with the client genuinely. The content that I am going to write in this report is about the issue that has presented by Geoffrey's Company, the solution that he used to solve the issue, and the solution that I recommend in the role of marketer.
2. Body
The issue that has been presented in the video is about the nature of consumer behavior and beliefs …show more content…
In solving the issue, Geoffrey B Small Company are also care about the environment and trying to do some changes to the environment on their product. They not only sale their product to their customer but they also provides goods with best quality to them. But the custom and other competitor also trying to do in this way which it best fit to the customer personal and individual needs and it can be easily made by machine. The customers will clearly see the goods which made by Geoffrey are different because durability, quality, and value are the best and most importantly they care about environmental and they merge their product with that idea as well. The company also reaches their organization goal and objectives which it plays an important role in the community and it will attract customers which have the same interest as …show more content…
In Geoffrey perspectives, he implements the marketing concept by creating clothing that satisfies his customers desire to have long-living clothing from a company that is driven to protect the environment and civil rights. From the Geoffrey case, the marketers can learn that they cannot concerned only to the how to sale the product, but to the how to create value to the customers and make them loyal to the