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Small Competitive Rally Sports Team: Empousa Rally

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Empousa Rally, is a small competitive rally sports team based out of upstate New York. The company is focused on professional racing, rally racing, while at the same time providing advertisement opportunities during motorsport events on the vehicle. The driver and co-driver team started the company, to provide an opportunity for local businesses to get additional advertisement placement that they might not other wise pursue. As the idea and the company grew, the brand and values began to take shape. Perseverance and Professionalism in the face of all challenges, these are the values that this company stands by. This is the mentality that both driver and co-driver share when entering a race or talking to a perspective new sponsor. The ideal market is a cross section of small …show more content…
Regional companies that wish to be sponsored in specific event areas would be an additional target market. Depending on the amount of advertisement a company wants Empousa Rally will accommodate in the size of advertisement. As the brand gets more recognition nationally, hopefully the target market will also expand from regional to national. Empousa Rally is not a flashy in your face brand that many of the race teams can come off as.

As far as the actually design of the brand, it is reminiscent of the Greek mythology demon empousai. They are under the control of the goddess Hecate and are said to guard roads and devour travelers. These creatures have bright flaming red hair, just like the co-founder and driver of Empousa Rally racing. The original idea was to use this guardian of roadways and devourer of other travelers as a

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