Small Change Ethos Pathos Logos Analysis

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Social Media's Impact on Revolutions Authors use a variety of techniques in order to get the audience to connect and interpret an article. In the article, “Small Change”, by Malcolm Gladwell, he uses pathos and logos effectively so that he is able to get readers to connect to his work. Pathos appeals to the audience’s emotions, and logos refers to the logic of the writer when appealing to the audience’s intellect. Such rhetorical appeals help to strengthen his article on the limitations of how social media has not helped to start revolutions. He was able to show his audience his views through these two rhetorical appeals that helped to get the readers to believe what he was saying. I am going to explore how pathos and logos show that revolutions …show more content…
The author started out appealing to the audience’s emotions by writing about how on February 1, 1960 four college-aged African American men sat at a whites-only counter in Woolworth’s and asked to be served coffee. They were refused service and did not leave until after the store closed. The next day, twenty-seven men and four women showed up to protest with them. Everyday, the number of protestors increased and it eventually spread to different cities and towns. (Gladwell 1). All of this was started without the use of social media, as for it was not around during this time period. The author included this in order to prove his reasoning and to have the audience emotionally connect with it. Since racism is still an issue in America, by starting off with a known protest helped to have readers be able to emotionally connect with it. This helps to grab the reader’s attention so that they would continue reading. Also, many Americans know about this protest, so they are able to understand this history. I would have to partially agree with the author’s point that social media does not start revolutions. This revolution was started by word of mouth. On the second day of the protest, more people showed up since the original four told

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