Small Change, Big Difference
“Some 795 million people in the world do not have enough food to lead a healthy active life. That 's about one in nine people on earth.” (World Food Programe). With astounding numbers like these, we all need to come together to help lower these numbers. That’s the goal of Cordaid, an organization founded in 1999. Cordaid raises money to fight poverty, or help in a time of crisis like a natural disaster, or a conflict area. This campaign entitled, “Small Change, Big Difference”, based in Kenya, is trying to show middle-class to upper-class consumers in American their consumer behavior, and how wasteful they can be. The audience was created because the campaign was advertised in the United States, and is clearly …show more content…
The woman pictured is very skinny and very hollow-cheeked. At one glance, the viewer can tell she’s from a third world country. You could almost say she’s skin and bones. Her clothes are also loosely hanging off of her body to emphasize how malnourished she is. Authors depicting a third world country grieved by starvation commonly use techniques like these to tug at the viewer’s emotions. The tool works to make them feel empathetic, and it also makes them want to help and make a difference. It works with this specific advertisement because it makes you want to donate towards their cause to help feed those in need. The author used this approach on his specific audience of middle to upper-class Americans to force them to acknowledge how sadly common it is for a Kenyan to look like this. It makes the audience feel disgusted at their weight and how easily it is to forget that in some places that are in a starvation crisis, this is the norm for their body to look. This image will stay in the back of their mind next time they go for seconds, or think about spending extra money on unnecessary …show more content…
They almost look dirty, to show poor living conditions. It was actually due to a drought in Kenya, leaving no water in sight. Nothing about the colors looks happy, clean, or full of life. Authors can use colors like these to show how empty their lives are. The dull background with very dull greens shows how even the plants can’t survive there, with a definite lack of water. This tool works in this advertisement by showing the drought and how detrimental it is. The tool is used on this specific audience to make them feel guilty for being ungrateful for having a daily water supply at their disposal. The author is showing the viewers the conditions those in need are living in. This technique works because it can really grab an audiences’ attention. Hopefully, it will make Americans take a step back and realize how good they have
“Some 795 million people in the world do not have enough food to lead a healthy active life. That 's about one in nine people on earth.” (World Food Programe). With astounding numbers like these, we all need to come together to help lower these numbers. That’s the goal of Cordaid, an organization founded in 1999. Cordaid raises money to fight poverty, or help in a time of crisis like a natural disaster, or a conflict area. This campaign entitled, “Small Change, Big Difference”, based in Kenya, is trying to show middle-class to upper-class consumers in American their consumer behavior, and how wasteful they can be. The audience was created because the campaign was advertised in the United States, and is clearly …show more content…
The woman pictured is very skinny and very hollow-cheeked. At one glance, the viewer can tell she’s from a third world country. You could almost say she’s skin and bones. Her clothes are also loosely hanging off of her body to emphasize how malnourished she is. Authors depicting a third world country grieved by starvation commonly use techniques like these to tug at the viewer’s emotions. The tool works to make them feel empathetic, and it also makes them want to help and make a difference. It works with this specific advertisement because it makes you want to donate towards their cause to help feed those in need. The author used this approach on his specific audience of middle to upper-class Americans to force them to acknowledge how sadly common it is for a Kenyan to look like this. It makes the audience feel disgusted at their weight and how easily it is to forget that in some places that are in a starvation crisis, this is the norm for their body to look. This image will stay in the back of their mind next time they go for seconds, or think about spending extra money on unnecessary …show more content…
They almost look dirty, to show poor living conditions. It was actually due to a drought in Kenya, leaving no water in sight. Nothing about the colors looks happy, clean, or full of life. Authors can use colors like these to show how empty their lives are. The dull background with very dull greens shows how even the plants can’t survive there, with a definite lack of water. This tool works in this advertisement by showing the drought and how detrimental it is. The tool is used on this specific audience to make them feel guilty for being ungrateful for having a daily water supply at their disposal. The author is showing the viewers the conditions those in need are living in. This technique works because it can really grab an audiences’ attention. Hopefully, it will make Americans take a step back and realize how good they have