The Importance Of Small Business

Improved Essays
In today 's economy, it seems like it might be more difficult than ever for a small business to get noticed on a large scale. The omnipresence of global corporations makes it harder and harder for small businesses to get a foothold in the marketplace. And the size of some companies allows them to offer such a wide array of products that some smaller businesses feel overwhelmed and not able to compete. Nothing could be further from the truth, however. The universality of the internet levels the playing field for businesses of all sorts, and by taking advantage of this unique marketing tool you can succeed no matter how small your business is.

1) Know your niche

A small business will not be able to compete with the diversity of products offered
…show more content…
No longer do you have to spend exorbitant amounts of money on advertising, you can drum up a great deal of attention just by spreading new internet content. After you 've identified your niche, promote your services through social media websites like Facebook and Twitter. Also, take the time to write a blog. You can include links to this on your website as well as on social media sites. Your blog can take many forms. For example, it can provide helpful hints to potential customers to assist them with buying decisions, do-it-yourself projects, etc. As long as readers find it useful and it 's well-written, it will serve as good promotion for your …show more content…
Use your website to get feedback from your customers - about their experiences with your company, desire for future products, etc. Then, use that feedback to improve your company. This ability to quickly obtain information then utilize it to improve your product is not something a company with thousands of employees can do. They have to develop a plan for change, then slowly implement it. You can send out a few emails and get the ball rolling right away.

4) Develop a brand

One of the reasons it 's difficult to compete with large companies is because they have very well-established brands. It 's been proven time and time again that people prefer to buy from companies they recognize, even if they know nothing about the product that the company actually sells. While you may not be able to achieve the same saturation as a large company, it still helps to have a well-developed logo and slogan (if applicable). Invest some time into devising these things, then use social media sites to promote them. The more people see your logo, the more likely they are to buy from you.

5) Remember why you

Related Documents

  • Great Essays

    Market Analysis Industry Outlook The global skin care industry is accelerating sales, and is estimated to reach over $120 billion by the end of 2016. In the United States alone, the skin care market will reach nearly $11 billion by the year 2018 (GCI Magazine, 2015). Projecting to the year 2021, the global skin care market will be worth roughly $154 billion (Statista, 2014). Overall, the skin care industry includes facial care, body care, make-up, etc.…

    • 1313 Words
    • 6 Pages
    Great Essays
  • Great Essays

    Show Notes – Episode 041 Guest – Demi Karpouzos How Demi Karpouzos Has Mastered The Art Of Getting More Clients Get more clients. Build your relationship with your audience. Earn more and love your business. Main Content…

    • 1308 Words
    • 6 Pages
    Great Essays
  • Decent Essays

    Just focus on the new look of website most of the peoples save their budget and spend a less amount of money while making their sites I would suggest them just make your site look stylish and try to add some speaking photos and videos also to make it visible and don't forget to add social follow buttons and sharing icons on your site for more user engagement. There is one thing also use email subscribership form because in this way your website will be able to get user permanently engaged with your services and company also. 2 - You can use content management systems like Word Press to get advantage of all the useful plugins which work better for the performance of the websites in the search engines also. I have been personally observed that the sites which are ranked higher in organic search most of them are based on CMS…

    • 426 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Lemonade Stand By Verizon

    • 494 Words
    • 2 Pages

    The internet is used by almost everyone in America; even other countries have a large percent of their population using the internet. Creating a website for the company and using the internet strategically, will be beneficial in creating awareness for the company. This will make that company a formidable competitor to its contenders which will be seen…

    • 494 Words
    • 2 Pages
    Decent Essays
  • Decent Essays

    Tip 1. Social media is a vehicle to build your business, but it is not wise to sell directly from your social media pages. People will interact with you if they feel you have some interesting information, or you can give them tips and advice, but they will soon get fed up with you if you try to sell to them directly. What you need to do is engage with them and get them to visit your blog or website, and from there start to move them on from simply being social media acquaintances.…

    • 502 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    In order to achieve success for this business I would employ technologies such as; social media, webpages, email, post testimonies, become certified with the Better Business Bureau and look for media coverage from the news. So, let’s review each one in depth so I can provide a thorough explanation of how and why each one these options would not only suit but hopefully exceed the expectations of my client. • Better Business Bureau The BBB list five points of why it is beneficial to gain accreditation through their organization.…

    • 549 Words
    • 3 Pages
    Improved Essays
  • Improved Essays

    After all, you can do several things to make your company stand out from your competitors, get noticed by your target audience and ultimately create a wide base of loyal clients. You can start by using these helpful business tricks: Develop a strong brand Having a unique…

    • 601 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    Online Presence Analysis

    • 477 Words
    • 2 Pages

    If you want to succeed with your website or online business, the most important piece of Internet marketing advice that you can receive is to build your online presence. Building an online presence takes a lot of work, and there are many different ways of going about it. The best strategy is to incorporate several different approaches to ensure that your presence grows as large and as quickly as possible. One of the most essential ways of increasing your online presence is through search engine optimization (SEO).…

    • 477 Words
    • 2 Pages
    Decent Essays
  • Superior Essays

    7. What is one marketing strategy (other than referrals) that you’re using that works really well to generate new business? Other than referrals, I believe the strategy of networking, social media and giving back t the community has highly critical to our success. Using soila media sites such as Facebook and and LnkedIn marketing has helped us reach out targetted clinets and grow our status.…

    • 995 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    American Dream

    • 1068 Words
    • 5 Pages

    We live in a society that we have to have it all. TV has had a huge influence on the American people when it comes to advertising products. Apple, Nike, Adidas, Ross, and Marshalls are multi billionaire companies that use the TV to promote and sell their products. Every day, they're spending millions of dollars for people to buy their product. They persuade and convince you to believe if you don't have their product that you're not up-to-date in societies world.…

    • 1068 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Wealthy Affiliate is by far the most interactive, helpful and thorough platform anywhere in the world for building a business online. Wealthy Affiliate is a huge #1 rated online business community and marketing training center. th (49)When I discovered Wealthy Affiliate I was searching for a career change. I was getting older, over 50, and needed to exchange a very physical job for something that didn’t require so much physical labor. I searched out and tried a number of what I thought were opportunities and about $5000 later wondered if everything was a false and deceptive advertisement, a misrepresentation or a scam.…

    • 1687 Words
    • 7 Pages
    Improved Essays
  • Improved Essays

    This is the most effective way in terms of saving time and advertisement costs while can gain the expected new customers. • Employee functions: the company can also use this current staffs to promote and refer the products and services to their friends and family members. Commissions or bonus can be applied to attract employees to further recommendations. • Media announcements: the company can use the local media, TV channels, newspapers or articles to promote its products and services offered to the…

    • 2173 Words
    • 9 Pages
    Improved Essays
  • Improved Essays

    5 Female Marketing Bios As a leading expert in paid marketing, I’ve accumulated over a decade of experience creating and optimizing successful marketing strategies and campaigns. Before joining the marketing arena I developed a heavy background in sales and leadership, making me an ideal candidate for projects of any scale. My reliance on proven techniques has helped me earn my place as a top female marketer. I’ve been interested in the business side of the internet since I was just a girl in high school, and today I put all that experience to work consulting for online sales and ecommerce success.…

    • 667 Words
    • 3 Pages
    Improved Essays
  • Decent Essays

    My Kee Executive Summary

    • 138 Words
    • 1 Pages

    ● To obtain a 20% market share in the industry within the first year of introduction, by developing a strong loyal customer base. ●…

    • 138 Words
    • 1 Pages
    Decent Essays
  • Improved Essays

    Competitive Rivalry in the industry Ehlers & Lazenby (2010) states that competition within the industry is one of the most significant factor’s in Porters five forces model. With well-established players such as Puma, Nike, Adidas and Asics currently in the athletic footwear market, we will be entering into an industry that possess a great deal of competition. As a new entrant, gaining our desired market share in the short term will be no easy task as consumer preferences continue to change. Our initial short-term success will rely on the ability to offer the customer an innovative footwear that not only offers value for money but also appeals to the environmentalist in the consumer due to our green manufacturing. The initial market share that…

    • 1086 Words
    • 5 Pages
    Improved Essays