Slow Down
Anti-Speeding
“Other people make mistakes. Slow down.”
Many people who speed claim to be ‘good drivers’ rationalising that their experience behind the wheel will keep them safe. However they ignore of crucial thing: other people make mistakes.
The campaign ‘Slow Down’ highlights the errors and delusions some people may have as to faults on the road. In 2015, 146 people died in crashes involving speeding, either travelling above the speed limit or too fast for the conditions. Many experienced drivers may think they are in control however there are some aspects that you have no control over. It illustrates to be aware of your speed and to slow down. There is a reason as to why there are speed limits and in order to stay safe and have …show more content…
Since the video cuts the cliche methods using gory and gruesome visuals, it reaches a wider audience. This video is so successful as it shows the invisible thoughts between drivers before a crash. Making it all the more devastating as by seeing each perspective you empathise more with the drivers. Most of the time you read a headline about a car crash or see one on the side of the road but you rarely take into account the life of which that person lived. One of the men in the campaign had his son in the car with him and in the last moments before time returns to its normal state, resuming the crash, he has one last heart wrenching look towards his son - this uses sympathy and sadness to create a more powerful message and impact on the audience.
‘Slow Down’ shows the simple mistake drivers may undertake by speeding up and by assuming other drivers will do the right thing and stick to the speed limit, believing they will not be in danger. However you have no control in what any other person on the road does. ‘Slow Down’ expresses that you have a responsibility to yourself and others to do the right
Anti-Speeding
“Other people make mistakes. Slow down.”
Many people who speed claim to be ‘good drivers’ rationalising that their experience behind the wheel will keep them safe. However they ignore of crucial thing: other people make mistakes.
The campaign ‘Slow Down’ highlights the errors and delusions some people may have as to faults on the road. In 2015, 146 people died in crashes involving speeding, either travelling above the speed limit or too fast for the conditions. Many experienced drivers may think they are in control however there are some aspects that you have no control over. It illustrates to be aware of your speed and to slow down. There is a reason as to why there are speed limits and in order to stay safe and have …show more content…
Since the video cuts the cliche methods using gory and gruesome visuals, it reaches a wider audience. This video is so successful as it shows the invisible thoughts between drivers before a crash. Making it all the more devastating as by seeing each perspective you empathise more with the drivers. Most of the time you read a headline about a car crash or see one on the side of the road but you rarely take into account the life of which that person lived. One of the men in the campaign had his son in the car with him and in the last moments before time returns to its normal state, resuming the crash, he has one last heart wrenching look towards his son - this uses sympathy and sadness to create a more powerful message and impact on the audience.
‘Slow Down’ shows the simple mistake drivers may undertake by speeding up and by assuming other drivers will do the right thing and stick to the speed limit, believing they will not be in danger. However you have no control in what any other person on the road does. ‘Slow Down’ expresses that you have a responsibility to yourself and others to do the right