Found at the very top of his article are Dr. Bradberry’s successes. This quickly develops ethos and lets the reader know that the writing comes from a bestselling author and president of a largely successful company. Furthermore, his sincerity strengthens with each use of the word “we” present in his article. This small change in pronoun establishes commonality among the audience and builds rapport with his readers. Overall,
Found at the very top of his article are Dr. Bradberry’s successes. This quickly develops ethos and lets the reader know that the writing comes from a bestselling author and president of a largely successful company. Furthermore, his sincerity strengthens with each use of the word “we” present in his article. This small change in pronoun establishes commonality among the audience and builds rapport with his readers. Overall,