Skywest Case Study Essay

5498 Words May 6th, 2013 22 Pages
Brandon Cisco
15 March 2013
GBA 490 Case Analysis
SkyWest, Inc. Competitive Analysis

Table of Contents

1. Executive Summary………………………………………………………………………...3 2. Competitive Analysis……………………………………………………………………….5 3. Recommendations………………………………………………………………………….7 4. Appendix…………………………………………………………………………………...9 5. Sources……………………………………………………………………………………22

Executive Summary
This report examines the factors pertaining to SkyWest, Inc. (referred to in this document as SkyWest) and its response to all forces present in the airline industry. Analytical tools used in this report are: * An analysis of the airline industry macro-environment * A Five-Forces model of the pressures in the airline industry * A
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As the economy continues to improve, more and more travelers will need to utilize airlines in order to travel to different places to conduct their business. SkyWest will need to take advantage of new technology, continued superior customer service and an increased effort in expanding partnerships in order to take advantage of the new potential passengers.
A major factor in how SkyWest will continue to grow is how it will deal with drivers of change regarding legal and regulatory changes. While strict rules are already in place by the FAA, DOT and other organizations, newer standards will greatly impact growth and revenue. The Airline Safety and Pilot Training Improvement Act of 2009 will impact the way SkyWest deals with its pilots. New regulations on hours, record keeping and training procedures will have the potential to negatively affect SkyWest’s financial standing. It will be important to have properly trained pilots so that they do not face disciplinary actions.
Regional airliners such as SkyWest rely on larger airliners like Delta to be successful in the industry. If Delta has a problem, it is likely to impact SkyWest since it is a major partner with Delta. This dependence on other companies can be both an advantage and a disadvantage. By partnering with someone like Delta, SkyWest has a large and diverse passenger base. The downside is that this high level of dependence will

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