Sky Zone Industry Analysis

Although the indoor trampoline park industry is unregulated, Sky Zone Indoor Trampoline Park is “safe, healthy, fun” because of its thorough rule system and differentiation from other parks. An indoor trampoline park is a new take on the outdoor “jump centres” that debuted in the 1960s, “located indoors, and have wall to wall trampolines to prevent people falling of the trampolines onto hard surfaces.” (Wikipedia, 2014) Sky Zone Indoor Trampoline Park first opened in 2004 in Las Vegas, Nevada and began franchising in 2009. (Sky Zone Trampoline Park, 2014) As of January 2014, Sky Zone is ranked 74th on Forbes’ list of America’s Most Promising Companies. (Sky Zone Indoor Trampoline Park, 2014) As the provided Sky Zone promotional tool demonstrates, Sky Zone Indoor Trampoline Parks are “safe, healthy, fun.” (Sky Zone, 2014) …show more content…
The piece featured Maureen Kerley whose son died as a result of a neck injury that he sustained at an indoor trampoline park. The Today show raised questions on the safety of the parks and attributed it to the industry being unregulated. Jeff Platt, CEO of Sky Zone, was featured on the segment and spoke in defense of his parks. (Stump, 2014) As Platt explained and as listed on the company’s website, Sky Zone has developed and enforces a number of rules to ensure participants safety. Some of these rules include “no double bouncing,” “no more than two flips in a row” and “jumpers are separated by size as best as possible.” (Fly Safe , 2014) As included in Sky Zone’s motto “safe, healthy, fun,” safety is Jeff Platt and the entire franchises’ top business