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Sky News Australia Strengths And Weaknesses

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Sky News Australia launched its 24hours news service, as the first Australian produced news channel in February 1996 (skynews.com). Owned by NewsCorp and ultimately Rupert Murdoch, the 24hr multi-channel, multi-platform news service delivers its content over a variety of mediums along with its television coverage. Sky News Australia currently runs ‘SkyNews.com.au, mobile, podcasts, and Facebook and Twitter and is also the news provider for Qantas in-flight and at train station platforms nationally’ (skynews.com/about). The SkyNews.com.au website has both strengths and weaknesses in how it present news. This piece will analyse both aspects and the overall presentation of Sky’s digital presence.

The Sky News website consists of a heavily visual

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