SKODA Case Study: Volkswagen

Register to read the introduction… Good reputation according to 98% of their customers and under Volkswagen group 2. Emphasize on customer’s satisfaction such as having customer’s survey 3. Won various awards for car model such as from AUTO Express, Top Gear, JD Power and Caravan Club since 2000 to present 4. Awarded for ISO certificates on Quality Management Standard and Environmental Management Standard | 1. Low market share in UK with only 1.7% compared with Honda 4.29%, 2. Out-dated perception of the brand compared to Ford, Peugeot and Renault 3. Weak brand awareness/identity in other countries such as Malaysia 4. Lack of innovation such as the SUV was a trend in 90s but SKODA comes up with its own SUV Yeti in 2009 | 1. Going-Green trend in drivers(Focus on environmental friendly car), SKODA is implementing SKODA Greenline 2. More market opportunities such as in China(Increase public awareness) 3. SKODA is in growing stage due to accomplishments such as their sales volume is increasing from 2000 to 2010 | 1. Competitors such as Ford, Honda, Toyota, and Nissan has more variety of product range 2. Recession causes purchasing power to decrease 3. Accessibility to SKODA spare parts is expensive 4. Environmental Constraint(Security issues) | Financial Conditions:
The financial conditions of SKODA from 2000 to 2003 profit of …show more content…
They aim to provide quality sales, service and transportation needs for their customers. Up until now, SKODA has implement strategies such as growth strategy and focus strategy. In growth strategy, SKODA expands their business to India and they done it successfully with their SKODA Fabia. Their second strategy is the focus strategy or differentiation strategy where they focus only on a small segment such as work conditions, basic construction and