One product that that comes to mind are Skittles. Introduced in 1979 (wrigley.com), Skittles are a chewy candy that come in 5 flavors, orange, grape, strawberry, lemon, and green apple. The colors of the candy represent the colors of the rainbow. Therefore, Skittles came up with the slogan "Taste The Rainbow". Today, skittles produce over 200 million candies a day and in 2010, Skittles eclipsed over 10 million followers on Facebook (wrigley.com).
According to Bloomberg Business, Skittles is America's 14th favorite candy with annual sales of $150.2 million dollars. The Skittles brand is able to achieve tremendous sales revenue due to a marketing campaign that mixes TV commercials, digital media, billboards, and social media. In recent
According to Bloomberg Business, Skittles is America's 14th favorite candy with annual sales of $150.2 million dollars. The Skittles brand is able to achieve tremendous sales revenue due to a marketing campaign that mixes TV commercials, digital media, billboards, and social media. In recent