Skittles Essay

Which Social media is best to promote Skittles

Using social media is considered as one of the most common activities in today’s world. From children and adolescents to adults, it has become a daily habit for most of the population. Although it may be harmful for today’s generation, many companies widely benefit from the use of social media in the world. Skittles is a company by Wrigley’s that sells colorful and flavored candy and is one of the many companies that use social media such as Facebook, YouTube and other platforms for advertising. YouTube is the biggest social media network that focuses on videos. Skittles has its own YouTube channel which has around 500,000 subscribers and even more views on their videos. The videos can be shared …show more content…
Skittles has its own Facebook and Twitter page and their website has direct links to them. Skittles Facebook page has sponsored advertisements which appear on people’s newsfeed. On their Facebook page, Skittles asks fans to send in their picture with their Skittles and a fan gets picked every week, to be the fan of the week. Whereas for Twitter, Skittles Twitter keeps updating funny tweets which engages tweeters and has more than 250,000 followers. (Twitter) Moreover, all the commercial videos mainly gain popularity as they are shared on Facebook and Twitter, where they get passed on again and …show more content…
These videos gained a lot of popularity as it was something new and people found it hilarious. These were also shared by viewers on other social media where the videos got most of the views. Just like the “Touch the Rainbow” series, Skittle has many more funny advertisements with different names such as “Struck by a Rainbow”, “Outlive the rainbow” and others, all of which are