Skincare Wars: Journal Analysis

Decent Essays
Journal Entry 10
In both articles I see how gender essentialism is being challenged for example in “skincare wars”, skin care is being projected as a way of self-care for women and not as a way of conforming to man’s wants. It makes women feel like they have control over their lives. In “what it means to be a real man”, men are trying to challenge the ideal masculinity and showing how being vulnerable is fine and not something men should be ashamed of. However, there is use of marketing strategies for instance, skin care is now a big trend, most young teens that are women and are going through puberty that have acne ad other skin problems are being targeted because perfect skin is the new “effortless natural look”. In my opinion, this marketing

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