Skills Of Event Management

From the states of Katz (1974), the manager is an individual who separate an object to several small tasks, then assign these tasks to others and monitor the conduction of others in order to insure all of workers’s effort are contribute to the final object. It seems that administrators play an important role in organization. This essay will critically discuss the statement of to deliver a successful event needs the event managers to obtain a blend of technical, human and conceptual skills. This article will illustrate the various definitions of these three skills. For example, technical skills are much emphasis on the special skills like reporting, budgeting and risk assessing (Katz, 1974). Then, this article will use an Edinburgh’s festival …show more content…
It seems conceptual skills are emphasis more on the thoughts and concepts of people (Yulk, 2002), which relate to the creative vision (Katz, 1955). This ability could be significant to help managers to discover the effect of change and the relationship of the organization with the external and internal environment, and then to use the mix of different skills to develop the developing strategy to cope with the changing world. For example, if the law relates to events like the employment regulation has been changed, it is the manager’s ability to scrutinize the whole environment and maybe to derive the new tactic for the organization to gain the competitive advantage during the dynamic world (Dobbs et a., …show more content…
Initially, Edinburgh hosts several different festivals which are from international famous one like the Hogmanay-New Year’s Eve to less famous national one like The Beltane Fire Festival (Ensor, 2007). Moreover, from some research of Edinburgh’s festivals during 2004 to July 2005, it shows that these events has attracted a large number of visitors, and it has increased more festival-related jobs and increased revenue of this city, for instance, it has raised the revenue of local hotels and restaurants (SQW et al., 2005). It may all suggest some degree of success in these events. Additionally, the specific case is the Hogmanay event, which includes several divergent groups’ effort, such as Safety group, Strategic Project Advisory Group, Marketing and Public Relations Group (Yeoman, 2014). There are three missions of it. Firstly, the mission is to attract more visitors even in the off-season period. Secondly, it focuses on improving the profile of Edinburgh in national and worldwide extent which may refer to the sustainable view of an event. The last one is aims to deliver a high-quality celebration to the public (Yeoman, 2014). According to the information provided by Yeoman (2014), Hogmanay attracts large amount of international visitors to that place and occupies a large field of global and local media coverage. In addition, from the respondents