One day, skateboarding won’t be considered
cool anymore, and those who skated only because they wanted to be cool, will lose interest. A true skateboarder will start skateboarding not because it is the cool thing to do, but because it is something that they think is fun, and they appreciate being different from the crowd. A true skateboarder will stick with skateboarding through the good times and bad times. They will think of skateboarding as a way of life, not just a hobby. Another reason skateboarding needs to go back to the way it was, is the fact that skateboarding companies are benefiting greatly from this rise in popularity. In fact, they are benefiting so much that they have become lifestyle companies, rather than skateboarding companies. This will hurt the industry greatly, because these bigger companies will take over and overrun the small companies that are actually run by skateboarders. One value almost all skateboarders have, is loyalty towards small companies, like a local shop or business. The increase in popularity of skateboarding and these larger companies will cause these smaller businesses to go out of