Sk II: Case Study: SK-II

Background of the brand SK-II is a skincare brand that originates from Japan and this brand established in 1980. It is Procter & Gamble ‘s reputable line of beauty products in Asia. SK-II IS developed according to these findings and finally the scientists separated sort of yeast that able to produce “Pitera”.” Pitera” is a particular blend of several nutrition such as proteins, amino acids and vitamins that work together to strengthen the renewal process of the skin’s natural surface so that it can functioning at its best. Therefore, SK-II become one of the most famous beauty brand in Asia region and it grew to even shared by female celebrities as well as women over the world. The effectiveness of this skincare line had been attracted many well-known celebrities or artists that are famous for their fair skin and beauty to become the global ambassadors of this brand as Pitera, the magical ingredient of the product has proven to moisturize and crystal clear the skin within 14 days. These popular celebrities include Tang Wei from China, Kaori Momoi from Japan and other celebrities from different country. The SK-II line contains a variety of products includes whitening, anti-aging, base …show more content…
SK-II also build their product image up through their brand ambassadors as they recruit only those celebrities that have been already uses of SK-II as their endorser so the skin of those celebrities would directly reflect the image of SK-II products. All SK-II products contain Pitera, which is their key ingredient to achieve crystal clear skin as fast as 14 days. The products features with this secret ingredient and they claim that miracle of skin can create with Pitera in SK-II products. This unique ingredient in the most significant and precious feature that SK-II product always keep on