Six Reasons To Translate Into Chinese Case Study
Your translation dollars only go so far and you need to maximize your return on investment. Why translate into Chinese? Consider these six arguments:
1. China is a market of 1.3 billion consumers. With the Internet, you have access to the vast majority of them. However, if you want the average Chinese consumer to open their wallet for you, you are going to need to approach them in their native language. This is true whether you are an app developer or selling detergent.
Plants vs. Zombies is an app that has made a lot of money. It is very popular in China, but this was not always the case. Leo Liu was responsible for bringing the game to China. "We were amazed by how much support …show more content…
The vast majority of Chinese citizens only speak Mandarin and their local dialect. Most do not speak English, Hindi, Japanese, Portuguese, etc. Those who do speak several languages are centered in the main cities like Beijing, Shanghai, and Hong Kong. Studies have shown, repeatedly, that even when consumers can speak and read another language they prefer to make their purchases in their native language.
By translating your information into Chinese, not only are you localizing it for the consumers outside of the main cities, but you are tremendously increasing your chances of connecting with those in the cities as well.
3. Chinese are addicted to their smartphones. Even outside the major cities, smartphones are becoming a way of life in 21st-century China. America is still getting used to Uber, Paypal, Applepay, etc. China has an app known as WeChat. WeChat is a multi-use app that can be used to signal a taxi, pay for groceries, play games, and, of course, chat. The Chinese love to be …show more content…
Despite what the trade deficits may say, the Chinese love foreign brands. Buying foreign brands is a sign of status and wealth and status are important in China. Even so, the western brands need to have product descriptions, setup information, safety information, and marketing materials written in Mandarin.
The Chinese love to drink Coca-cola, but Coke was smart enough to have their information translated a very long time ago. If you want to order a Big Mac at McDonalds, you need to read Mandarin because McDonalds know their products needed to be translated as well. In short, the Chinese people are eager and excited to buy your product and service, but you have to make it available to them in a way they understand.
5. China will soon be the largest economy in the world. Alibaba 's $25 billion IPO was the largest ever. The Chinese are buying up landmarks and homes in bankrupt Detroit, and New York 's famed Waldorf Astoria in New York was recently purchased by the Chinese insurance giant, Anbang. The once IBM, now Lenovo, is made in China and so are all of your Apple products. Even the American game of basketball may soon be dominated by the Chinese. The Cleveland Cavaliers are partially owned by Chinese investor Kenny Huang.
Chances are, if you are not translating into Chinese today, you will be soon. Why be on the tail end of the train when you can lead the