Persuasion is the force that motivates an audience to adopt your position or buy into your argument (McLean, 2010). There are six principles to persuasion or influencing people; reciprocation, liking, commitment, scarcity, authority and consensus.
Reciprocation
The principle of reciprocation states that when people receive something they are more likely to give something back. In the context of persuading someone, it is a good idea to give your audience an open mind and attention if you expect to get the same in return.
Liking
The principle of liking in the context of persuasion says that people are more likely to give you their open mind and attention if they like you as a person.
Commitment
When we are persuading an audience, we are often seeking more than just their verbal acknowledgment. In a business environment, one of the most important signs that your message was properly received is measured in the level of commitment from your audience. This might mean that they signed a contract or made a purchase.
Scarcity
Persuasion often comes for your audience when they get the sense they are missing something or losing out. Creating a sense of urgency as part of your pitch to an audience is …show more content…
My main job is getting groups like schools and churches to reserve our conference center and use our facilities. One of the activities on our property is Sonoma Canopy Tours. Tickets for this adventure are as much as $100 per person. I often I am able to give away free tickets to persuade perspective organizations to reserve a space with us. By doing this I am an use two of the six principles for persuasion. The first is the principle of reciprocation. By giving them the tickets, it is easier for me to get a sale from them. The other principal is authority. By having the authority to give them the tickets for free, I establish a certain amount of credibility with prospective
Reciprocation
The principle of reciprocation states that when people receive something they are more likely to give something back. In the context of persuading someone, it is a good idea to give your audience an open mind and attention if you expect to get the same in return.
Liking
The principle of liking in the context of persuasion says that people are more likely to give you their open mind and attention if they like you as a person.
Commitment
When we are persuading an audience, we are often seeking more than just their verbal acknowledgment. In a business environment, one of the most important signs that your message was properly received is measured in the level of commitment from your audience. This might mean that they signed a contract or made a purchase.
Scarcity
Persuasion often comes for your audience when they get the sense they are missing something or losing out. Creating a sense of urgency as part of your pitch to an audience is …show more content…
My main job is getting groups like schools and churches to reserve our conference center and use our facilities. One of the activities on our property is Sonoma Canopy Tours. Tickets for this adventure are as much as $100 per person. I often I am able to give away free tickets to persuade perspective organizations to reserve a space with us. By doing this I am an use two of the six principles for persuasion. The first is the principle of reciprocation. By giving them the tickets, it is easier for me to get a sale from them. The other principal is authority. By having the authority to give them the tickets for free, I establish a certain amount of credibility with prospective