Define and discuss the 6 principles of persuasion
Principle of Reciprocity
Reciprocity is a mutually beneficial relationship between two parties. It is where the two exchange goods/services or certain advantages to one another McLean, S. (2010). This can take place at the smallest level of society, with different companies and indeed nations. It can be a small simple acknowledgment or a wide-ranging and long-lasting endeavor.
Principe of Scarcity
Scarcity is when something is in short supply and there is not enough to meet demand. The principle of scarcity is to highlight that shortage in order to bring attention to how you can then fill the demand for the consumer McLean, S. (2010).
Principle of Authority
Authority is where someone or an organization of people has attained a level of trust and whose opinion holds more weight. This is gathered by diligence and hard work and has been proven over time to any onlookers McLean, S. (2010). To have authority you must be able to offer up an …show more content…
(2010). An example of this is the latest gadget comes onto the market, a few early trendsetters show that they have it and all agree that it’s great, consumers swayed by this purchase and also like it and a trend for the gadget is set and the consensus is that it is a worthwhile purchase.
Principle of Liking
Who doesn’t want to be like? The principle of liking draws on this and communicates goodwill and an element of security. Those that we like hold greater sway in any pitch or argument to those that we dislike McLean, S. (2010). We can bring the principle of Liking to an individual, company or even a product, which can then rub off of on to other things associated with those things.
Describe a situation, either fictional or real-life, where you were tasked with persuading an individual or group at your place of
Principle of Reciprocity
Reciprocity is a mutually beneficial relationship between two parties. It is where the two exchange goods/services or certain advantages to one another McLean, S. (2010). This can take place at the smallest level of society, with different companies and indeed nations. It can be a small simple acknowledgment or a wide-ranging and long-lasting endeavor.
Principe of Scarcity
Scarcity is when something is in short supply and there is not enough to meet demand. The principle of scarcity is to highlight that shortage in order to bring attention to how you can then fill the demand for the consumer McLean, S. (2010).
Principle of Authority
Authority is where someone or an organization of people has attained a level of trust and whose opinion holds more weight. This is gathered by diligence and hard work and has been proven over time to any onlookers McLean, S. (2010). To have authority you must be able to offer up an …show more content…
(2010). An example of this is the latest gadget comes onto the market, a few early trendsetters show that they have it and all agree that it’s great, consumers swayed by this purchase and also like it and a trend for the gadget is set and the consensus is that it is a worthwhile purchase.
Principle of Liking
Who doesn’t want to be like? The principle of liking draws on this and communicates goodwill and an element of security. Those that we like hold greater sway in any pitch or argument to those that we dislike McLean, S. (2010). We can bring the principle of Liking to an individual, company or even a product, which can then rub off of on to other things associated with those things.
Describe a situation, either fictional or real-life, where you were tasked with persuading an individual or group at your place of