Steve Jobs Case Study
Steve Jobs is the co-founder and chief executive officer of Apple Inc. He is also the chief executive of Pixar Animation Studios and is a board member of Walt Disney Company. His creation of the Apple computer, however, is his well-known accomplishment. His personality can be described as aggressive and demanding. He is also considered as one of Silicon Valley’s leading egomaniacs. Mr. Jobs has always aspired to position Apple and its products at the forefront of the information technology industry. He has accomplished this by foreseeing and setting trends in innovation and style. Jobs has made history in the business world which, “… has contributed much to the symbolic image of the idiosyncratic, individualistic
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The second quadrant of Situational Leadership Style is (S2), which is “Selling”. When Jobs was fired, Apple floundered for 12 years, losing its mystique as well as its profits. Jobs then returned in 1997 and the rollouts of the iMac, iPod, iPhone, and iPad have all become self-propagating events, which has propelled Apple back into the main stream of computing and technology. Jobs may be the last true great pitchman capable of making vast swaths of the fractured American public take notice of his latest wares all at the same time. He is famous for his obsessions, such as keeping new products under wraps until he can roll them out at glitzy, tightly scripted, massively observed events. Like all great salesmen, Jobs knows that controlling the product is a lot less important than controlling our desire. Jobs didn't create the modern product launch. Hollywood, which is in the business of building and marketing an endless stream of new products, discovered long ago that audiences may be fickle, but their appetites can be stoked. Jobs brought the Hollywood-style rollout to the tech industry in 1984 when he set out to make the launch of the first Mac, a pop cultural milestone not unlike the first Star Wars movie, which he studied closely.