Executive summary
Henry Tam, a student at Harvard Business School, decided to enter an annual business plan contest. Hence he had teamed with his HBS classmate Dana Soiman and the founders of a start-up company Music Games International (MGI). The MGI founders – an HBS alumnus and two professional Musicians, then added two students from other institutions into the team, to create a group composed of diverse views and talents. Though the team was productive, conflicts are at its peak and the progress on the business plan had been slow. The team were looking for the target market for the product – a CD-ROM music game. Henry and Dana planned to focus on education market whereas the founders wanted for a competitive entertainment market. With the Business plan competition due in …show more content…
Evaluation of Options
Option 1: As entertainment industry is much larger than that of education industry, market potential is huge in the former. Also, teenagers could be easily targeted. However the longtime sustainability is low here as there are lot of competitions.
Option 2: This option would affect the long term growth of the firm as the economies of scope are lower. Also, capturing the market would not be a problem as the competition is not that fierce.
Option 3: By expanding the market potential, long term benefits could be assured. Jumping from the education industry to entertainment industry would give a good brand image to shine in the latter.
Option 4: In this option, long term sustainability is difficult as there are huge pressures from competitors. Considering the time constraint, addressing both the sectors would be difficult.
Option 5: Option of exploring new markets such as adult music industry requires huge investment capital and human capital resources. Competition also seems to be very high making it further difficult to sustain.
Option 1 Option 2 Option 3 Option 4 Option
Henry Tam, a student at Harvard Business School, decided to enter an annual business plan contest. Hence he had teamed with his HBS classmate Dana Soiman and the founders of a start-up company Music Games International (MGI). The MGI founders – an HBS alumnus and two professional Musicians, then added two students from other institutions into the team, to create a group composed of diverse views and talents. Though the team was productive, conflicts are at its peak and the progress on the business plan had been slow. The team were looking for the target market for the product – a CD-ROM music game. Henry and Dana planned to focus on education market whereas the founders wanted for a competitive entertainment market. With the Business plan competition due in …show more content…
Evaluation of Options
Option 1: As entertainment industry is much larger than that of education industry, market potential is huge in the former. Also, teenagers could be easily targeted. However the longtime sustainability is low here as there are lot of competitions.
Option 2: This option would affect the long term growth of the firm as the economies of scope are lower. Also, capturing the market would not be a problem as the competition is not that fierce.
Option 3: By expanding the market potential, long term benefits could be assured. Jumping from the education industry to entertainment industry would give a good brand image to shine in the latter.
Option 4: In this option, long term sustainability is difficult as there are huge pressures from competitors. Considering the time constraint, addressing both the sectors would be difficult.
Option 5: Option of exploring new markets such as adult music industry requires huge investment capital and human capital resources. Competition also seems to be very high making it further difficult to sustain.
Option 1 Option 2 Option 3 Option 4 Option