1.0 Situational Analysis
YUBER Sports is an organisation that focuses on teenagers’ character development and leadership by using sports. They utilise sports science to enhance their performance and mindset.
The organisation’s latest initiative is to organise Camp Valour, a camp that involves sports science and experiential learning methodologies to train sports leadership. This camp is to maximise the mind body potential of the participants with positive psychology, which blends with sports science.
The camp will be held for 5 days from 9 June 2015 to 13 June 2015. The normal rate for the participants is RM2,200 each while for the early bird promotion is RM1,600 before 1 May 2015.
The two people behind Camp Valour is Jason Moriarty and …show more content…
Basically, Moriarty’s role in NASM is to embrace healthy lifestyle among teenagers. With all his experience in NASM and Camp Valour’s vision to use psychology and sports science to enhance performance and mindset, Moriarty is a strength for Camp Valour.
Weaknesses
Expensive fee The fee for each participant, which is RM2,200, is high for certain parents to pay. This is a huge weakness for Camp Valour because, as how good the camp is to the teens, once they get to know the value of the fees, they will think for a second time whether they should send their children to Camp Valour.
Limited entry As Camp Valour is only for 100 participants, this could be a weakness for Camp Valour as well. Despite the fee is expensive, the Camp Valour programme has good a vision and activities. It still can attract parents to send their children to the camp. When the number of participants in Camp Valour is limited, it cannot give opportunities for other parents to send their children to Camp Valour, if the quota of 100 participants has filled …show more content…
Camp Valour has no Facebook page at all. Eventually, it has an event page, but only 19 people is going for the camp. Matter of fact, the number of Twitter followers for YUBER Sports is concerning, only 54 followers so far.
Opportunities
Importance of health Camp Valour emphasised on sports. The health element is there in sports. Most families with high income regard health activities more. They will be attracted with the insights of Camp Valour activities. Those parents who give extensive care for health welfare will send their children to Camp Valour.
Government’s initiative for the people to have healthy lifestyle The Ministry of Youth and Sports has a full throttle initiative for youth to practice healthy lifestyle. Camp Valour’s activities are parallel with the Fit Malaysia campaign, a campaign initiated by the Ministry of Youth and Sports, YB Khairy Jamaluddin Abu Bakar. Fit Malaysia campaign aims to facilitate healthy lifestyle among Malaysians. One of Fit Malaysia campaign visions is to improve Malaysian physical, social and physical well-being through sports and fitness
YUBER Sports is an organisation that focuses on teenagers’ character development and leadership by using sports. They utilise sports science to enhance their performance and mindset.
The organisation’s latest initiative is to organise Camp Valour, a camp that involves sports science and experiential learning methodologies to train sports leadership. This camp is to maximise the mind body potential of the participants with positive psychology, which blends with sports science.
The camp will be held for 5 days from 9 June 2015 to 13 June 2015. The normal rate for the participants is RM2,200 each while for the early bird promotion is RM1,600 before 1 May 2015.
The two people behind Camp Valour is Jason Moriarty and …show more content…
Basically, Moriarty’s role in NASM is to embrace healthy lifestyle among teenagers. With all his experience in NASM and Camp Valour’s vision to use psychology and sports science to enhance performance and mindset, Moriarty is a strength for Camp Valour.
Weaknesses
Expensive fee The fee for each participant, which is RM2,200, is high for certain parents to pay. This is a huge weakness for Camp Valour because, as how good the camp is to the teens, once they get to know the value of the fees, they will think for a second time whether they should send their children to Camp Valour.
Limited entry As Camp Valour is only for 100 participants, this could be a weakness for Camp Valour as well. Despite the fee is expensive, the Camp Valour programme has good a vision and activities. It still can attract parents to send their children to the camp. When the number of participants in Camp Valour is limited, it cannot give opportunities for other parents to send their children to Camp Valour, if the quota of 100 participants has filled …show more content…
Camp Valour has no Facebook page at all. Eventually, it has an event page, but only 19 people is going for the camp. Matter of fact, the number of Twitter followers for YUBER Sports is concerning, only 54 followers so far.
Opportunities
Importance of health Camp Valour emphasised on sports. The health element is there in sports. Most families with high income regard health activities more. They will be attracted with the insights of Camp Valour activities. Those parents who give extensive care for health welfare will send their children to Camp Valour.
Government’s initiative for the people to have healthy lifestyle The Ministry of Youth and Sports has a full throttle initiative for youth to practice healthy lifestyle. Camp Valour’s activities are parallel with the Fit Malaysia campaign, a campaign initiated by the Ministry of Youth and Sports, YB Khairy Jamaluddin Abu Bakar. Fit Malaysia campaign aims to facilitate healthy lifestyle among Malaysians. One of Fit Malaysia campaign visions is to improve Malaysian physical, social and physical well-being through sports and fitness