Ford Swot Analysis 2013

Improved Essays
B. Evaluation of the Current Situation
1. External Audit
a. The Competition
The level of competition within auto industry is intense. Automakers compete primarily on the basis of price, fuel economy, reliability, styling and utility. Barriers for entry are high and steady. The list of top performers includes General Motors, Toyota and Ford.
General Motors (GM) has been Ford’s competitor since 1920’s. Corporation is headquartered in Detroit and operates in about 157 countries, employing close to 207,000 people. Its most notable industry brands include Chevrolet, GMC, Buick and Cadillac. In 2011, GM reclaimed the title of world 's largest automaker from Toyota, based on its vehicle unit sales throughout the year. GM generated roughly $155.9
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There has been a push from the people and governments worldwide to move towards more environment friendly automobiles, as well as develop operations that reduce the overall environmental impacts of manufacturing facilities. More than 10 years ago, Ford introduced the world’s first hybrid SUV, and today company remains committed to offering customers the “power of choice” for fuel efficiency. In early 2015, 5 millionth EcoBoost-powered gasoline vehicle was built. Fuel-saving EcoBoost technology is now available in every region where Ford operates and offered on more than 80 percent of global nameplates. Ford not only transformed the vehicles it makes, also the way the vehicles are being made. As result, Ford Motor Company was recognized for its commitment to sustainability, ranking No. 1 on Interbrand’s 2014 list of the 50 Best Global Green Brands. The automaker beat out last year’s winner – Toyota – along with corporate heavy-weights Johnson & Johnson, Coca-Cola and …show more content…
Technological Changes
Extensive use of technological innovations has greatly helped Ford to develop variety of vehicles with better quality. Thru collaboration with suppliers and experts outside the traditional auto industry (example, Microsoft), Ford was able to offer new technologies (example, SYNC) to provide more convenient driving experience, as well as to make driving safer with developing safety and accident-avoidance technologies.
Ford uses technological innovations not only for increasing competitiveness of the final product. New technologies are used to improve distribution, information analysis, data mining and predictive modeling thus enabling highly effective reporting, trending, segmentation, customer scoring, and customer life-cycle analysis.
g. Trends
From the ground level, three powerful forces are roiling the auto industry: shifts in consumer demand, expanded regulatory requirements for safety and fuel economy, and the increased availability of data and

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