The overall attractiveness of the industry is moderate. As a whole, the audio entertainment industry provides hundreds of thousands of jobs directly and indirectly. As a consumer, the attractiveness of this industry is high. The consumer has the ability to choose between the programming of AM/FM, internet, and satellite radio, based on their likes and dislikes, vis-a-vi payed programming versus commercial programming. The attractiveness remains high on the part of the consumer due to their ability to choose between any one of the three radio services based on their location and situation. Competition and rivalry is high between the three forms of broadcasting which from the consumer’s point of view brings down the cost and increases the quality of content. From the industries point of view the rivalry helps form alliances, reduced costs through greater efficiency and brings about innovations. The only area of concern is the monopoly formed by the merger of Sirius XM, the cost of operations (satellite radio), and the barriers to entry.
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When reviewing figures in Table 1, the 2012 figures reflect a large tax credit which had an influence on that year’s figures however, details are not available to ascertain the degree that this influence had on the results of that
When reviewing figures in Table 1, the 2012 figures reflect a large tax credit which had an influence on that year’s figures however, details are not available to ascertain the degree that this influence had on the results of that