Singles day in China significantly affected Chinese commerce
Singles day is a kind of entertainment festival spreading in young people, who are priding in celebrating themselves single (the meaning of "bachelor" is "single").
The date of November 11(also as 11/11), contains four Arabic numerals "1”, whose shape is like four “solitary stick figures”. At the same time, “Solitary stick figures” are sharing the same Chinese characters with “bachelors”, and bachelors means single, hence November 11 represents for "singles Day" (bachelor’s Day, also “ Double 11 Festival” ) in China. That is the common origin known by Chinese people. However, it’s hard to be sure, but an often repeated explanation is that it started as a grassroots movement among students at Nanjing University in the early nineties. They bought themselves …show more content…
how could this happen? Before 2009’s single day, many single netizens are just quiet bachelors. On this day, Bachelors were either having dinner or having a party with their single classmate and colleagues. Nobody would have thought the single day is going to turn into a huge "double 11" shopping festival. Mid to late 2009, Taobao mall (the leading e-commerce shopping website in China) team members, planned a carnival of the online shopping festival, and intentionally chose November 11 ("double 11") to expand Taobao mall brand by conduct promotion strategies. November 11 (Singles day) was chosen because of the perfect timing. It is just between the Golden week on China’s National day and Christmas sales season, the weather at this time is just when people need to acquire winter clothing. But there is no holiday in November, only single netizens dubbed "Bachelors day" of 11.11. Since they, the organizers of the shopping carnival, gave the “singles day” a new suggestion : "that is, singleness has nothing to do, why not do some
Singles day is a kind of entertainment festival spreading in young people, who are priding in celebrating themselves single (the meaning of "bachelor" is "single").
The date of November 11(also as 11/11), contains four Arabic numerals "1”, whose shape is like four “solitary stick figures”. At the same time, “Solitary stick figures” are sharing the same Chinese characters with “bachelors”, and bachelors means single, hence November 11 represents for "singles Day" (bachelor’s Day, also “ Double 11 Festival” ) in China. That is the common origin known by Chinese people. However, it’s hard to be sure, but an often repeated explanation is that it started as a grassroots movement among students at Nanjing University in the early nineties. They bought themselves …show more content…
how could this happen? Before 2009’s single day, many single netizens are just quiet bachelors. On this day, Bachelors were either having dinner or having a party with their single classmate and colleagues. Nobody would have thought the single day is going to turn into a huge "double 11" shopping festival. Mid to late 2009, Taobao mall (the leading e-commerce shopping website in China) team members, planned a carnival of the online shopping festival, and intentionally chose November 11 ("double 11") to expand Taobao mall brand by conduct promotion strategies. November 11 (Singles day) was chosen because of the perfect timing. It is just between the Golden week on China’s National day and Christmas sales season, the weather at this time is just when people need to acquire winter clothing. But there is no holiday in November, only single netizens dubbed "Bachelors day" of 11.11. Since they, the organizers of the shopping carnival, gave the “singles day” a new suggestion : "that is, singleness has nothing to do, why not do some