2.1. Singaporean Tourists’ (ST) Overseas Conduct
ST were stated to be lacking in courteousness, and criticized for being uncaring. (Tamara, 2010) Such behaviour includes the tendency to complain excessively (K. Shanmugam, 2013) and stealing items from hotels. (Holly Matthews, 2015) Singaporeans made 8.05 million trips in 2012, by air and sea, (NATAS, 2013) showing the high frequency of their travelling. From a survey we conducted, we found that approximately 54.4% of the people contributed to the problem.
The negative impression that foreigners have of Singaporeans will tarnish our reputation and image as a country and society. This will then form an “Ugly Singaporean” image that is unwelcome to our country and others. Tourists are be less …show more content…
As such, they will continue their current campaigns and policies to ensure that Singaporeans will maintain or further improve the local level of courtesy. Having achieved their initial goal, the government sees no need in taking such campaigns further and promoting GBO in addition to the local context.
The lack of action by not only the government, but non-government organisations to inculcate Singaporeans to behave graciously in overseas is not commendable. In local context, even if the campaign fails to influence isolated individuals, there is the law to fall back on to ensure minimal uncouth behaviour. Overseas, Singaporeans are unbound by legislation, thus it may be difficult to ensure that their behaviour is appropriate. Therefore, there is a need to come up with a definite plan to promote GBO among Singaporeans.
2.3. Selected Inaction
2.3.1. Negative …show more content…
Target Group
We plan to tackle this issue by targeting Singaporean adults who travel overseas. Singaporean adults are in a position to pass on the information promulgated to the elderly and act as role models for the children. In addition, they are usually in charge of organising the trips, be it for business or leisure. As such, it is logical to target Singaporean adults.
Young adults in their late twenties and early thirties had the highest propensity to travel overseas. (Department of Statistics & Ministry of Trade & Industry, 2005) Singaporeans without children in their late 20s and older, make up the bulk of Singapore’s travelling population at 43%. While families with younger children make up 26%. Married Singaporeans with older children contribute to only 12% of the travelling populace. (Mastercard, 2014) This shows the extent of Singaporeans adults travelling overseas, be it for children or enjoyment. This, coupled with the above factor, would make it much more logical that Singaporean adults should be our main priority. Hence by focusing on Singaporean adults, we are essentially ensuring all age groups with potential to travel are targeted, achieving our project
ST were stated to be lacking in courteousness, and criticized for being uncaring. (Tamara, 2010) Such behaviour includes the tendency to complain excessively (K. Shanmugam, 2013) and stealing items from hotels. (Holly Matthews, 2015) Singaporeans made 8.05 million trips in 2012, by air and sea, (NATAS, 2013) showing the high frequency of their travelling. From a survey we conducted, we found that approximately 54.4% of the people contributed to the problem.
The negative impression that foreigners have of Singaporeans will tarnish our reputation and image as a country and society. This will then form an “Ugly Singaporean” image that is unwelcome to our country and others. Tourists are be less …show more content…
As such, they will continue their current campaigns and policies to ensure that Singaporeans will maintain or further improve the local level of courtesy. Having achieved their initial goal, the government sees no need in taking such campaigns further and promoting GBO in addition to the local context.
The lack of action by not only the government, but non-government organisations to inculcate Singaporeans to behave graciously in overseas is not commendable. In local context, even if the campaign fails to influence isolated individuals, there is the law to fall back on to ensure minimal uncouth behaviour. Overseas, Singaporeans are unbound by legislation, thus it may be difficult to ensure that their behaviour is appropriate. Therefore, there is a need to come up with a definite plan to promote GBO among Singaporeans.
2.3. Selected Inaction
2.3.1. Negative …show more content…
Target Group
We plan to tackle this issue by targeting Singaporean adults who travel overseas. Singaporean adults are in a position to pass on the information promulgated to the elderly and act as role models for the children. In addition, they are usually in charge of organising the trips, be it for business or leisure. As such, it is logical to target Singaporean adults.
Young adults in their late twenties and early thirties had the highest propensity to travel overseas. (Department of Statistics & Ministry of Trade & Industry, 2005) Singaporeans without children in their late 20s and older, make up the bulk of Singapore’s travelling population at 43%. While families with younger children make up 26%. Married Singaporeans with older children contribute to only 12% of the travelling populace. (Mastercard, 2014) This shows the extent of Singaporeans adults travelling overseas, be it for children or enjoyment. This, coupled with the above factor, would make it much more logical that Singaporean adults should be our main priority. Hence by focusing on Singaporean adults, we are essentially ensuring all age groups with potential to travel are targeted, achieving our project