Essay on Simulation Title

806 Words Dec 13th, 2014 5 Pages
Date: 14 November 2014

SIMULATION TITLE: Advertising

SIMULATION DESCRIPTION: Holden Evan has recently acquired a very successful regional energy drink firm. The brand manager 's job is to develop a major advertising campaign to compete against already established market competitors. The brand manager will need to create awareness and encourage consumers within targeted segments to try the product.

You earned 73 percent.

Background

Holden Evan, Inc offers a multitude of consumer goods products to the marketplace. The company has recently acquired a very successful regional energy drink firm.

You are the brand manager for Bee! energy drink. Your task is to develop a major advertising campaign that will introduce Bee! to a national
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Your creative team has come up with three possible messages for the Bee! national campaign. Examine the options and choose the best one for your advertising objectives.

YOU CHOSE OPTION 1
Bee!—healthy, refreshing energy to bring your life alive.

Focus Test Feedback

As a preliminary step in evaluating your advertising, your team employs a focus test to evaluate consumer reactions to your advertising message. Potential

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