Similarities and Differences of Competing Brands
Olivia Kissinger
Kent State University
Similarities and Differences of Competing Brands
Similarities
Forever 21, H&M, and Charlotte Russe are competing teen and young adult clothing stores. They have the same target customers, and therefore have similar products to sell to the customers. The material they use in their clothing only varies slightly. For instance, if one were to buy a long sleeve patterned jumpsuit from each of the brands, they would all be composed of rayon or a rayon blend. Also one can find a suede fringe skirt at each of the retailers. The colors used vary slightly but for the most part are the same. The silhouettes are all alike as well. For instance, one can find a utility jacket at all three stores in a similar sleeve length, bodice length, and even all cinched slightly at the waist. The prices of the garments are all in the same range, since the materials and style of the apparel are identical. Jogger sweatpants would range anywhere between fifteen to twenty dollars, and a romper between twenty and thirty dollars. Also, most of the garments they sell are machine wash (Charlotte Russe, n.d.; H&M, n.d.; …show more content…
For instance, a shirt at H&M will usually be priced higher than both Forever 21 and Charlotte Russe. However, both H&M and Forever 21 have higher priced lines, with better quality fabric and construction. H&M have a skirt that is real suede and over one hundred dollars, and Forever 21 have a contemporary line, among others, with higher priced, and more fashion forward garments. Unlike the other brands, Charlotte Russe has a lot of promotions going on. The other two brands only had sale items. Lastly, the prints used are all different. No two prints are completely identical (Charlotte Russe, n.d.; H&M, n.d.; Forever 21,
Olivia Kissinger
Kent State University
Similarities and Differences of Competing Brands
Similarities
Forever 21, H&M, and Charlotte Russe are competing teen and young adult clothing stores. They have the same target customers, and therefore have similar products to sell to the customers. The material they use in their clothing only varies slightly. For instance, if one were to buy a long sleeve patterned jumpsuit from each of the brands, they would all be composed of rayon or a rayon blend. Also one can find a suede fringe skirt at each of the retailers. The colors used vary slightly but for the most part are the same. The silhouettes are all alike as well. For instance, one can find a utility jacket at all three stores in a similar sleeve length, bodice length, and even all cinched slightly at the waist. The prices of the garments are all in the same range, since the materials and style of the apparel are identical. Jogger sweatpants would range anywhere between fifteen to twenty dollars, and a romper between twenty and thirty dollars. Also, most of the garments they sell are machine wash (Charlotte Russe, n.d.; H&M, n.d.; …show more content…
For instance, a shirt at H&M will usually be priced higher than both Forever 21 and Charlotte Russe. However, both H&M and Forever 21 have higher priced lines, with better quality fabric and construction. H&M have a skirt that is real suede and over one hundred dollars, and Forever 21 have a contemporary line, among others, with higher priced, and more fashion forward garments. Unlike the other brands, Charlotte Russe has a lot of promotions going on. The other two brands only had sale items. Lastly, the prints used are all different. No two prints are completely identical (Charlotte Russe, n.d.; H&M, n.d.; Forever 21,