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Stakeholders Of Silence Case Analysis

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1.Background
Silence is a charity founded in 2008 that serve the hearing impaired depending on funding from general public and various foundations. The Establishment of the organisation is a result of a brilliant adolescent with hearing disability - Li Ching committed suicide because she was unemployed after graduating from university and could not gain acceptance in community, which demonstrate the discrimination towards the hearing impaired from the society. Key stakeholders of Silence includes people with hearing disabilities, donors, government, corporations and volunteers etc.

1.1 Mission
Silence’s mission is to build a harmonious and barrier-free world by inspiring the talents and gathering the power of hearing impaired.

1.2 Objectives …show more content…
Moreover, some of the content of those videos is amusing and entertaining. In particular, there are plenty of jokes and rich facial expressions from the host, which make the videos full of tensions. Another unique feature of Silence TV is that it provided both sign language and subtitles for most programs, which facilitated the deaf audience to understand the content, and differentiated themselves from the other YouTube …show more content…
First, according to the low subscribe rate of both the Facebook and Youtube channel, an innovative and attractive promotional tool is needed to be impressive to the public on the organization as well as its YouTube channel. Second, since the content of Silence TV is too informative, diversification of the TV programme could help to generate audiences from different age group. Moreover, it is essential to launch promotional and sales packages on Facebook or Youtube Channel to earn profits and be self-sustainable in future. Finally, staff with sufficient social media management experience should be arranged to edit the Facebook page of Silence TV to prevent boring content and respond the comments from the

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