Theories Of Sigmund Freud, Id Ego And Superego

Sigmund Freud was an influential psychologist who came up with his own school of treatment and had many theories about the unconscious, id, ego and superego. He did not come up with the theory about the importance of the unconscious; however, he made it popular. Much of what he claimed is controversial today by renowned psychologists. There are some psychologists who follow his psychoanalytic method, others who follow it but tweaked it or made a few changes, and still others who reject it all together. Whether or not people agree with him, much of what he spoke about, specifically, in terms of the unconscious, is still relevant today in multiple ways. This paper will focus on how Freud’s theories about the unconscious, id, ego, and superego …show more content…
Consumers may come into a store with a plan of what to buy, but can be derailed by the store set up. Many stores place candies and chocolates near the cash register to target impulse buyers, even stores such as Home Depot. Someone I know owns a pharmacy and said that he has the pharmacy in the back and all the other items in the front so that when people come in they must walk past all these items and then they get this desire to buy it and buy based on the Id. The smell of good food and pleasant scent leads non-impulse buyers to make more purchases. Nike had an eighty percent increase of sales when it started scenting its’ stores. Smells can trigger consumers emotional memory without them realizing it, when they associate a smell with something that they like or dislike. Afterwards, these smells will become associated with the brand that consumer just bought from, making them more likely to buy from the same brand again. Sounds also have a major impact, which is why many stores have music. Shoppers, specifically impulse buyers tend to purchase more when in a store with relaxing music. Generally, all shoppers buy less when there is music and scent; therefore, marketers need to decide if they want to target impulse or non-impulse buyers on any given …show more content…
People may see an ad while involved in something else, so they are not focusing on it; however, it has an impact on them, so they buy the advertised product. If someone would ask them why they bought that product, they would not say that it was because of that ad. Many times when people buy products or from particular brands they do not consciously know that it is because of an ad that they saw. When ads show a brand with a positive connotation, consumers are more likely to like that brand and thus buy a product. One of the reasons celebrities are shown in ads is because when something unfamiliar is paired with something familiar consumers are likely to go for it then when something unfamiliar is paired with something