Shwe Puu Zun Case Study

Superior Essays
According to applying analytical tools, it can be indentify potential creative and innovative management ideas for the Shwe Pu Zun company.
Propose the creative ideas of SPZ company
The first is Shwe Pu Zun ought to make the "Baking and Cookie Club Party" and the second one is "Open the branches in Hotels and joining to the airline business for dessert".
Baking and Cookie Club Party
Our groups are a genuine hit with families, kids and couple. They are incredible fun, one of a kind and give the happiest and charming times for the families and couple. And afterward, these groups can give the kids hands-on involvement in the kitchen. Mastermind the group to be agreeable and giving cooking offices.
The motivation behind baking and cookie club
…show more content…
By amplifying the business sector, Shwe Pu Zun brand is more loyalty in local as well as the oversea. Another is joining the some carrier industry by giving cookie. Since, airline is one of the best to enter the market; the majority of voyagers would be taste the product and simple to impact client interest. In this way, open the little branches in lodging laundry and joining airline there can enhance the client interest, manage Shwe Pu Zun brand and will be enter the oversea nations. Being doing this venture, the Shwe Pu Zun will get to be one of the renowned baking companys in neighborhood and …show more content…
By giving the desert in airline, a large portion of the population may aware the shwe pu zun brands picture together with Myanmar.
Competitive Advantages
By executing the innovation ideas, the company can get upper hands, for example, the company will be greater in their worth, image loyalty, high caliber, in vogue and brilliant design, more prominent managements, and capable individuals etc. Building up the baking club parties, the company will get expanding awareness from people and it is one of good marketing procedure to impact the social exercises. And, linkage with hotels and airline, company brand will be notable local as well as the oversea among the contenders.
Become industry leader in Myanmar
Evaluate another potential advantage is to become up industry in Myanmar. For both ideas, that can give to impact open and also tourism industry. On the off chance that the company will build up these ideas step by step, the company will get upper hand, enhance their picture and brand faithfulness in Myanmar. Also, it will be simpler to enter the global markets. Accordingly, these two ideas can support to become up industry Leader in

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