Ideally, by unions branching out and expanding their organizing efforts to attract new member, they should be enhancing their organizational effectiveness. Currently, the majority of union members are white, male blue-collar workers or so is perceived. AFL-CIO is trying to change this perception by changing up their ways of recruitment. Their main goal in their organizing efforts to increase their membership numbers is to start attracting the younger generations to join into a union. In fact, according to MacLeod (2001) “Students and new graduates will be targeted by the Trades Union Congress via the internet in an effort to woo the "missing millions" who have shunned trade union membership over the past decade” (p. 1). One such instance
