Thug Stereotype Analysis

We have all reached a point in our lives where we decided to watch T.V and take a break from Netflix. The reason we favor Netflix is to avoid all the annoying and pointless commercials on T.V, but some of these commercials stick out from the rest and appeal to the viewer. Certain angles, music, or appeals can attract the viewer or make the viewer feel a certain way. However, some commercials include stereotypes. Some of these stereotypes escape the viewer unless they were to re-watch the commercial again. A stereotype that is common in commercials is the “thug” stereotype. The “thug” stereotype can be applied to black people that appear to be criminals by how they look, what they wear, or even the music they listen to. As we start to notice these stereotypes being used, commercial producers try to include black actors that go against the “thug” stereotype. Instead, they present the educated black person in a more positive …show more content…
About three seconds pass and what appears to be his father comes out of the house. He is wearing a light brown sport suit with a light blue color button up under his sport, along with some grey dress pants. When the father comes out he starts to speak to the viewer. He explains how every kids dream is to drive and it is his job to do whatever he can to keep his son safe. The son tosses the keys to his father and goes to pick up his backpack for school. As he is picking up his backpack he does not see his dad. The dad goes into the car, but sits in the passenger side of the vehicle and when the kid turns around his dad is waiting for him to get in the car and drive off. As he hands him the keys he tells the viewer that he goes going to help his son learn how to drive. Once the son is handed the keys he fixes his rear view mirror and starts the car and they drive off, as they drive off the “American Family Insurance” logo appears and they end the