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My short-term goal is to open a vape shop and to have it thriving in its first year. To accomplish this, I will use publicity, and sales to get my shop known. My medium-term goal is to have a website for my vape shop. To accomplish this, I will design a website where customers can see what my shop has to offer and let them contact me. My long-term goal is to have multiple successful vape shops. To accomplish this, I will start with my original shop, then my website, then I will open a second shop.
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My pricing tactic would be to use psychological pricing and discounts. Psychological pricing strategy is commonly used by marketers in the prices they establish for their products. It's a minor distinction that can make a big difference. Setting prices according to the psychographics of the aimed-at market segment. Psychological pricing is a pricing tactic that takes advantage of the fact that consumers do not always respond rationally to stated prices. Discounts are a subtraction from the face value of a bill that is made before payment is given. Discounts are a price reduction offered as an incentive to purchase. I would not use price lining or odd-even pricing. Price lining is setting a limited number of prices for certain categories of products. Odd-even pricing is a psychological pricing tactic based on the premise that customers prefer prices not stated in even dollar