My short term goal is to utilize my marketing skills to increase school pride at UCSC athletic events. As the current marketing coordinator for UCSC's NCAA sports, I hope to increase fan turnout and interaction with the athletics within the campus. UCSC is known for having a lack of school spirit, and I have come from schools that have prioritized sport’s pride. Since sport’s culture is such a fundamental part of college, I wanted to take on the challenge of changing the way this school knows sports. My long term goal is to thrive as a marketing professional, whether it would be as a chief marketing officer or as the VP of marketing, and to one day run my own marketing agency. Since UCSC does not offer a marketing major, I have to teach myself
