Case Study: Sea Treasures

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Short-term and Long-term Change for Sea Treasures Change occurs in many different ways within a company or organization that affect everyone from customers to employees of various levels and or ranks. At Sea Treasures, a company that has been in business for over 50 years, is a company affected by change that negatively hit them causing effects that would need both short-term and long-term changes to keep the company successful. In order for change to occur there needs to be and understanding with customers and full cooperation from employees which may not always happen. Once the owners were convinced to create a website to help sell larger inventory via said website versus the store there needed to be short-term and long-term changes to …show more content…
Kotter’a eight steps include, “Step 1. Establish a sense of Urgency. Step 2. Form a powerful guiding coalition. Step 3. Develop a vision and strategy. Step 4. Communicate the change vision. Step 5. Empower others to act on the vision. Step 6. Generate short-term wins. Step 7. Consolidate gains and produce more change. Step 8. Anchor new approached in the culture.” (Weiss, 2016, Sec. 1.1). In step one, Sea Treasures had found their company in need of change due to the lack of customers which ultimately leads to lack of sales bringing an urgency to the situation in order to bring forth change. During step two, a group is assembled to lead the change that is to come meaning executives determine change then push power onto the managers who then lead their employees. Steps three, four and five focus on creating a vision for the future, making sure the vision is understood throughout the company, and empowering those to act as directed to the vision. Step six plays a part in the short-term changes by creating wins for employees to get to quicker than the big picture. Step seven looks into the change already made in order to consolidate and look at other situations that may also need change. Finally, step eight focuses on whether the change is accepted and then added to the culture. The eight steps are designed to start with short-term change and re-evaluate it half way through the steps to ensure that the change is still a definite need or just a

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