Shopping Mall as a Leisure Destnation Essay

3284 Words Sep 9th, 2010 14 Pages
SHOPPING MALL AS A LEISURE DESTINATION SUFIAN HAMAT SCHOOL OF HOUSING, BUILDING AND PLANNING UNIVERSITI SAINS MALAYSIA, PENANG SUPERVISOR: DR. NURWATI BADARUZZAMAN ASSOC. PROF. DR ABDUL GHAFAR e-mail: Sufian@iiu.edu.my

Shopping mall has become part of a ‘way of life’. The place is a destination frequented by many levels and age groups of people during leisure time and weekends. The intentions of going to the mall now are no longer confined to shopping for necessities in terms of foods and clothes but have expanded to the act of seeking for leisure satisfaction. The reason being that leisure in form of shopping can be achieved rather easily as it can be done casually and quite frequently
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Stage 2
1960’s – ‘Homogenous’ Shopping center – same layout size and shopping environment.
Development strategy
Simultaneous shopping center development where center and housing stock were built at the same time with the planned center designed to be the focus of the community. Shopping center become an institution with established policies and procedures, such as common area maintenance.
Stage 3
1970’s – ‘Catalytic’ Shopping center
Development Strategy
Large centers with large variety of goods and services as main attraction and to stimulate future residential construction.
Stage 4
1980’s – The shopping mall as entertainment center or tourist attractions
Development strategy
Thematic centers with tourist and recreation facilities to build up regular consumer base and attract people who come only incidentally to shop.

Establishment of Shopping Mall as leisure destination Initially, shopping mall was established as partial response to the private sector’s economic desire to provide the bourgeois and upper class society with clean and safe places to shop, refined oases separate from the crowdy and messy chaos of big city street. (Fabijancic, T.,1999). One of the causes that wrought this form of retails as mentioned by Eberhard H Zeidler (1996), is the discovery of emotion as a factor in the design of retail facilities. Zeidler elaborated

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