Shea Moisture Essay

Decent Essays
Shea Moisture organization operates globally in the highly competitive billion-dollar cosmetic industry, in addition, Shea Moisture is an innovative organization who is outperforming their competitors by offering consumers an array of products with natural ingredients, unlike Shea Moisture organization competitors who has harmful ingredients in their cosmetic products.

According to Juhász, & Marmur Many cosmetics contain chemical additives to enhance cosmetic properties, protect cosmetic efficacy, and produce viable product. There has been growing concern over the addition of chemical compounds including dioxane, formaldehyde, lead/lead acetate, paraben, and phthalate (2014) - Therefore, the chemicals in the products used over time may be
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Plastic packaging makes up an enormous percentage of trash that ends up in landfills, and the beauty industry has historically been a significant contributor. Some estimates say personal care and beauty products account for a third of all landfill waste, stated by Mademoiselle Organic Firm (2018).

The cosmetics and skincare industry is rushing to come up with green formulations, as well as more eco-friendly packaging to help reduce environmental impacts. One thing these industries are under fire for is their heavy use of plastics in their packaging.
There isn’t a major brand on the market today that has not completely eliminated the use of plastics. This is just horrible for the environment as they get stuck in landfills, or worse, in the stomachs of innocent and wild animals (Bryan, 2017. p.1.).

References
Bryan., C. (2017). Why Eco-Friendly Beauty Packaging is on the Rise in 2017. Retrieved From

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