Shazam is a widely known music identification app. According to CNN, Shazam first started off as a call-in service where users would dial the numbers ‘2850’ to get their music identified. After 30 seconds of song identification, the user would then get a text message with the artist name and song title. About 14 years later, Shazam has not only upgraded their technology, but has also expanded from their initial music identification services to being able to identify TV shows and other forms of media as well. Identifying music and TV shows is a great feature, but Shazam can increase its value by venturing out and adding/upgrading features that allows the user to identify physical items.
Shazam started in 1999, so one of its biggest strengths …show more content…
Of that 14.6%, 7.3% of total sales were from retail sales. Since 2014, the total retail sales increased 1.4%. With an increasing number of e-commerce sales and with retail sales accounting for half of the total sales, it would be wise to incorporate purchase options within the Shazam app. With Resonate, instead of only being able to access exclusive content when tagged into the show/advertisement, Shazam should add a feature where users will be able to identify physical items of clothing shown. Shazam users would tag into the shows/advertisements and in addition to the exclusive content, there would also be a list of clothing items, or at least brands, featured in the show.
The company can greatly benefit from simple information such as what clothes or items each star is using. If a list of clothing items featured in the show were listed in the exclusive content when consumers checked into through Resonate, Shazam could earn a portion of the commission once a purchase has been bought. The commission process would work very similar to the music identification platform, where the network/brands can allow users to access this information and send them to a website where users will be able to purchase the item, in which Shazam would be able to keep a portion of the money as …show more content…
Among Americans aged 13 years old and older who own a smartphone or tablet, over two-thirds of tablet users and about half of smartphone users said surfing the web was the number one activity they choose to do while watching their favourite programs. In addition, over 40% of tablet owners said shopping or looking up actors, plots, athletes were the top activities they did while watching TV. In terms of smartphone owners, 29% said they emailed or texted friends about a program. So if these tablet and smartphone users were using Shazam’s Resonate app to surf the web and online shop, this could possibly bring in a large portion of revenue previously untouched by Shazam.
Similarly, in Shazam Visual, instead of only exclusive content, when users scan the tagged images on the magazines, they should be directed to the brand website where they will be able to purchase items. However, Shazam Visual is another platform where users can engage with the brands and brands can get more recognition. Shazam can work closely with each partner to help them watermark an image to prime it for recognition. Many already do that with Shazam to tag television
Shazam started in 1999, so one of its biggest strengths …show more content…
Of that 14.6%, 7.3% of total sales were from retail sales. Since 2014, the total retail sales increased 1.4%. With an increasing number of e-commerce sales and with retail sales accounting for half of the total sales, it would be wise to incorporate purchase options within the Shazam app. With Resonate, instead of only being able to access exclusive content when tagged into the show/advertisement, Shazam should add a feature where users will be able to identify physical items of clothing shown. Shazam users would tag into the shows/advertisements and in addition to the exclusive content, there would also be a list of clothing items, or at least brands, featured in the show.
The company can greatly benefit from simple information such as what clothes or items each star is using. If a list of clothing items featured in the show were listed in the exclusive content when consumers checked into through Resonate, Shazam could earn a portion of the commission once a purchase has been bought. The commission process would work very similar to the music identification platform, where the network/brands can allow users to access this information and send them to a website where users will be able to purchase the item, in which Shazam would be able to keep a portion of the money as …show more content…
Among Americans aged 13 years old and older who own a smartphone or tablet, over two-thirds of tablet users and about half of smartphone users said surfing the web was the number one activity they choose to do while watching their favourite programs. In addition, over 40% of tablet owners said shopping or looking up actors, plots, athletes were the top activities they did while watching TV. In terms of smartphone owners, 29% said they emailed or texted friends about a program. So if these tablet and smartphone users were using Shazam’s Resonate app to surf the web and online shop, this could possibly bring in a large portion of revenue previously untouched by Shazam.
Similarly, in Shazam Visual, instead of only exclusive content, when users scan the tagged images on the magazines, they should be directed to the brand website where they will be able to purchase items. However, Shazam Visual is another platform where users can engage with the brands and brands can get more recognition. Shazam can work closely with each partner to help them watermark an image to prime it for recognition. Many already do that with Shazam to tag television