Shakti Women Analysis

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Shakti women - motivation
A dominant factor in the responses about motivation was the desire for independence. Shakti 1 said she wanted to do something “on her own” after previously being employed as a satellite dish sales representative.
Shakti 3 also said it was the “thought of doing something on my own, being independent. It’s a proud feeling, even though there is not much income through HUL.” She added that “everything is for the kids.”
Shakti 4 stated: “I was already comfortable with the products so there was no problem starting the business. I was also part of a money pool so it helps with connections. Some women in the money pool were Shakti women so I was attracted.”
Shakti 5 said she was pleased to be doing something on her “own terms.”
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Shakti 11 said family support was “very important.” Shakti 3 said everything was explained to family members in order to secure their approval. Shakti 6 claimed there was “no question” about the backing of the family. Shakti 7 stated that while her family was supportive, she would not have proceeded without their consent.
Shakti 1 and 5 said they had garnered respect. They were “looked up at” and enjoyed a sense of pride. Shakti 5 made reference to her “image,” adding “I’m going about my business so it shouldn’t matter.”
Shakti 8 commented: “No way he (husband) would say no to me,” to which the family, including the husband, laughed.
The researcher asked her husband: She’s the boss?
The husband responded: “Yes” and laughed again.
Shakti 2, a widow, was more outspoken. “I don’t care what they think – I have to do what I have to do.”
Shakti 9 and 12 said that peers were particularly pleased as it meant they had easier access to HUL products. Shakti 12 added that her family was in support because they knew from previous experience that she could strike a “balance” between work and home. However, she stressed: “Without their consent, I would not have started the business. Their consent really

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