The media is a very influential component in formatting our society’s norms and ideas which may result in either consequential or supportive implications. The context of this paper is to analyze and deconstruct the powerful forces of the media and its hold over cultural implications of women, affiliating a woman’s worth to her physical attributes. This sexual objectification consequentially emerges as body image issues amongst women across the nation. This controversial subject often goes overlooked as the media must be deemed liable for the sexism presented throughout media outlets such as films, television shows and music videos that sexualize the perception of women within our culture. This paper will theorize how the media can be re-established
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The research was structured to analyze the effects of the body images presented by the media on females self-objectifying themselves. The research supported my theory that the media presenting absurd beauty standards for females cause body image complexities and low self-esteem. The research sample was comprised of ninety undergraduate women residing in Australia between the ages of 18-35. 50 percent of the sample were presented with magazine advertisements with photoshopped female models with at least one fit male and the other 50 percent were presented with magazine advertisements with just the products and no people (Harper and Tiggemann, …show more content…
The media is fixated on the perception that ‘sex sells’ which leads to the idea that individuals are merely assessed on their value through physical measures. This perception fosters weak self-esteem and body loathing amongst the women demographic. Those that fail to adhere to the media’s standards of beauty feel insufficient (Harper and Tiggemann, 2007). To eliminate these issues it is necessary to rid the notion ‘sex sells’ by reconstructing advertising to present the product as the prime instead of the hyper-sexualized material. Additionally, self-objectification is used as a coping strategy to judge one’s own appearance before anyone else can put them down (Calegaro, Davis and Thompson, 2005). By doing this, it gives them the ability to have some sort of control in how society and others view them. Body image issues can lead to drastic measures such as eating disorders including anorexia and/or bulimia. As well as, dangerous medical procedures such as gastric bypass surgery and
The research was structured to analyze the effects of the body images presented by the media on females self-objectifying themselves. The research supported my theory that the media presenting absurd beauty standards for females cause body image complexities and low self-esteem. The research sample was comprised of ninety undergraduate women residing in Australia between the ages of 18-35. 50 percent of the sample were presented with magazine advertisements with photoshopped female models with at least one fit male and the other 50 percent were presented with magazine advertisements with just the products and no people (Harper and Tiggemann, …show more content…
The media is fixated on the perception that ‘sex sells’ which leads to the idea that individuals are merely assessed on their value through physical measures. This perception fosters weak self-esteem and body loathing amongst the women demographic. Those that fail to adhere to the media’s standards of beauty feel insufficient (Harper and Tiggemann, 2007). To eliminate these issues it is necessary to rid the notion ‘sex sells’ by reconstructing advertising to present the product as the prime instead of the hyper-sexualized material. Additionally, self-objectification is used as a coping strategy to judge one’s own appearance before anyone else can put them down (Calegaro, Davis and Thompson, 2005). By doing this, it gives them the ability to have some sort of control in how society and others view them. Body image issues can lead to drastic measures such as eating disorders including anorexia and/or bulimia. As well as, dangerous medical procedures such as gastric bypass surgery and