Every day we are exposed to hundreds upon thousands of advertisements from the brawny, mouthwatering man on a Nike commercial to the gorgeous, aesthetic women in a Dove commercial, and we look upon the televisions, billboards, posters, etcetera with awe as we wish to one day be and look like them. Yet, how many of us notice the sexist undertones that advertisers effectively camouflage underneath the glamor and beauty? Sexism has become a strategy that sleazy marketers have become complacent and comfortable with, and they are making millions of dollars off the humility and mocking of a gender, specifically women and young, adolescent girls. Through the appalling portrayal of dominating men and over-sexualized, submissive women, advertisers propagate
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By adhering to the unrealistic models of our time, women are subjected to starving themselves and becoming sickly thin to accommodate the male’s eyes and be deemed as “beautiful” or “sexy”. It has become common today to dismiss the unnatural figure of models and women everywhere because we assume that they are ecstatic by the attention and the slurs that are thrown their way. Advertisers tear into women’s insecurities eliciting a deeply ingrained fear, “Dirty Trick #5: Appeal to Fear” in the (Paul and Elder 20), that they may never find someone to cherish them or find them attractive. As we can see in the “Men Wouldn’t Look at Me When I Was Skinny” newspaper article from the Great Depression era displays a woman around her …show more content…
For instance, the 1950s “It’s Nice to Have a Girl Around the House” advertisement promoted by Mr. Leggs advertises a black and white image of a man and a woman. The man stands with a foot on top of the woman’s head; she also has the body of a dead tiger which lays beneath the man like a decoration instead of a mighty, feisty animal. The words “around the house” figuratively implies that the “girl” helps around the house, like men of this era expected a woman to do, and if she did not comply with the males order she was “punished” like a child. While I believe that domestic violence has descended from this era, I also believe it is still a major issue within the homes and streets of America. We constantly let the one accused of such a high crime walk away and repeat the issues that our judicial system has released them of and we constantly let these advertisers promote the disgusting crimes around our towns, cities, and our country. To enumerate, the Control Tonight advertisement, “She Didn’t Want to” by The Pennsylvania Liquor Control Board features the image of a young girl’s legs on a seemingly dirty bathroom floor with her blue panties down at her ankles; big white letters beside her legs are written: “She didn’t want to do it, but she couldn’t say no.” At first glance, the ad conveys the impression of the popular
By adhering to the unrealistic models of our time, women are subjected to starving themselves and becoming sickly thin to accommodate the male’s eyes and be deemed as “beautiful” or “sexy”. It has become common today to dismiss the unnatural figure of models and women everywhere because we assume that they are ecstatic by the attention and the slurs that are thrown their way. Advertisers tear into women’s insecurities eliciting a deeply ingrained fear, “Dirty Trick #5: Appeal to Fear” in the (Paul and Elder 20), that they may never find someone to cherish them or find them attractive. As we can see in the “Men Wouldn’t Look at Me When I Was Skinny” newspaper article from the Great Depression era displays a woman around her …show more content…
For instance, the 1950s “It’s Nice to Have a Girl Around the House” advertisement promoted by Mr. Leggs advertises a black and white image of a man and a woman. The man stands with a foot on top of the woman’s head; she also has the body of a dead tiger which lays beneath the man like a decoration instead of a mighty, feisty animal. The words “around the house” figuratively implies that the “girl” helps around the house, like men of this era expected a woman to do, and if she did not comply with the males order she was “punished” like a child. While I believe that domestic violence has descended from this era, I also believe it is still a major issue within the homes and streets of America. We constantly let the one accused of such a high crime walk away and repeat the issues that our judicial system has released them of and we constantly let these advertisers promote the disgusting crimes around our towns, cities, and our country. To enumerate, the Control Tonight advertisement, “She Didn’t Want to” by The Pennsylvania Liquor Control Board features the image of a young girl’s legs on a seemingly dirty bathroom floor with her blue panties down at her ankles; big white letters beside her legs are written: “She didn’t want to do it, but she couldn’t say no.” At first glance, the ad conveys the impression of the popular